Market
Send Direct Message to Crypto Leaders

Binance founder and former CEO Changpeng Zhao (CZ) introduced a novel communication feature dubbed “Pay to Reach.”
The feature aims to revolutionize online messaging, enabling individuals to send direct messages to him for a fee.
CZ Launches Pay to Reach
Announced 18 days prior on Binance Square, this initiative aims to streamline interactions and manage the daily influx of messages CZ receives. The “Pay to Reach” system operates through the platform ReachMe.io.
Users can pay 0.2 BNB (formerly Binance Coin) to send a direct message to Changpeng Zhao with a guaranteed response. Based on the BNB rate, $627.03 as of this writing, this translates to approximately $125.
Notably, this approach mirrors the “poor man’s version of the Buffett lunch,” offering direct access to influential figures in the crypto space.
CZ’s decision to implement this feature stems from the overwhelming number of messages he receives. Many of these communication attempts are brief or lack substantial content.
In a recent post, he highlighted the challenges of responding to messages or inquiries about various meme coins. To address this, he adjusted the messaging fee to 0.2 BNB to manage the volume and encourage more meaningful interactions.
“…I set the price to 0.1 BNB, but I still woke up with 100+ messages. I have since moved the price to 0.2 BNB, about $120. I will adjust the price to try to hit a sweet spot of about 10 messages per day,” the Binance executive shared.
The introduction of “Pay to Reach” has broader implications for the Binance ecosystem. By utilizing BNB as the medium for these transactions, the feature adds another use case for the crypto token. Specifically, it could increase its utility and demand.
Over 100 Key Opinion Leaders (KOLs) have joined the platform, setting their message prices between 0.01 to 0.2 BNB. Passing as a means to fund innovation also fosters a new avenue for monetized communication within the crypto community.

Noteworthy, Pay to Reach is entering a space that has already been colonized by players like time.fun, which is already in the market.
“Is this not time.fun?” one user posed.
It is important to note that ReachMe.io has explicitly stated that it does not have an official token associated with its platform. Users are advised to exercise caution and avoid tokens claiming affiliation with ReachMe.io, as they are likely scams.
“Reachme.io does not have an official token! Please all stay safe out there and be careful of what you buy…There is NO token associated with this project. Any token out there claiming to be associated is a scam,” the platform articulated.
Meanwhile, this development comes on the heels of recent controversies in the Binance ecosystem. Notably, CZ’s first decentralized exchange (DEX) trade involving the TST meme coin led to a 50% surge in its price, reflecting the significant influence he wields in the market.
Moreover, these incidents highlight the volatile nature of the crypto market and the substantial impact that prominent figures like CZ can have on the market.
Nevertheless, the “Pay to Reach” initiative reflects a growing niche in influencer-fan interactions within the crypto field. Monetizing direct communication establishes a structured channel for engagement, potentially reducing spam and fostering more meaningful exchanges.
However, it also raises questions about accessibility and the commercialization of traditionally free interactions. This prompts discussions about the balance between managing communication and maintaining open channels within the crypto ecosystem.
“No sign-up needed. All you need is a wallet. The fee is the gatekeeper,” CZ quipped.

Despite this news and the promise of increased utility, BNB’s price continues to decline, down almost 1% in the last 24 hours.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
BNB Price Faces More Downside—Can Bulls Step In?

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Market
VanEck Sets Stage for BNB ETF with Official Trust Filing

Global investment management firm VanEck has officially registered a statutory trust in Delaware for Binance’s BNB (BNB) exchange-traded fund (ETF).
This move marks the first attempt to launch a spot BNB ETF in the United States. It could potentially open new avenues for institutional and retail investors to gain exposure to the asset through a regulated investment vehicle.
VanEck Moves Forward with BNB ETF
The trust was registered on March 31 under the name “VanEck BNB ETF” with filing number 10148820. It was recorded on Delaware’s official state website.

The proposed BNB ETF would track the price of BNB. It is the native cryptocurrency of the BNB Chain ecosystem, developed by the cryptocurrency exchange Binance.
As per the latest data, BNB ranks as the fifth-largest cryptocurrency by market capitalization at $87.1 billion. Despite its significant market position, both BNB’s price and the broader cryptocurrency market have faced some challenges recently.
Over the past month, the altcoin’s value has declined 2.2%. At the time of writing, BNB was trading at $598. This represented a 1.7% dip in the last 24 hours, according to data from BeInCrypto.

While the trust filing hasn’t yet led to a price uptick, the community remains optimistic about the prospects of BNB, especially with this new development.
“Send BNB to the moon now,” an analyst posted on X (formerly Twitter).
The filing comes just weeks after VanEck made a similar move for Avalanche (AVAX). On March 10, VanEck registered a trust for an AVAX-focused ETF.
This was quickly followed by the filing of an S-1 registration statement with the US Securities and Exchange Commission (SEC). Given this precedent, a similar S-1 filing for a BNB ETF could follow soon.
“A big step toward bringing BNB to US institutional investors!” another analyst wrote.
Meanwhile, the industry has seen an influx of crypto fund applications at the SEC following the election of a pro-crypto administration. In fact, a recent survey revealed that 71% of ETF investors are bullish on crypto and plan to increase their allocations to cryptocurrency ETFs in the next 12 months.
“Three-quarters of allocators expect to increase their investment in cryptocurrency-focused ETFs over the next 12 months, with demand highest in Asia (80%), and the US (76%), in contrast to Europe (59%),” the survey revealed.
This growing interest in crypto ETFs could drive further demand for assets like BNB, making the VanEck BNB ETF a potentially significant product in the market.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
XRP Recovery Stalls—Are Bears Still In Control?

XRP price started a fresh decline from the $2.20 zone. The price is now consolidating and might face hurdles near the $2.120 level.
- XRP price started a fresh decline after it failed to clear the $2.20 resistance zone.
- The price is now trading below $2.150 and the 100-hourly Simple Moving Average.
- There is a connecting bearish trend line forming with resistance at $2.120 on the hourly chart of the XRP/USD pair (data source from Kraken).
- The pair might extend losses if it fails to clear the $2.20 resistance zone.
XRP Price Faces Rejection
XRP price failed to continue higher above the $2.20 resistance zone and reacted to the downside, like Bitcoin and Ethereum. The price declined below the $2.150 and $2.120 levels.
The bears were able to push the price below the 50% Fib retracement level of the recovery wave from the $2.023 swing low to the $2.199 high. There is also a connecting bearish trend line forming with resistance at $2.120 on the hourly chart of the XRP/USD pair.
The price is now trading below $2.150 and the 100-hourly Simple Moving Average. However, the bulls are now active near the $2.10 support level. They are protecting the 61.8% Fib retracement level of the recovery wave from the $2.023 swing low to the $2.199 high.
On the upside, the price might face resistance near the $2.120 level and the trend line zone. The first major resistance is near the $2.150 level. The next resistance is $2.20. A clear move above the $2.20 resistance might send the price toward the $2.240 resistance. Any more gains might send the price toward the $2.2650 resistance or even $2.2880 in the near term. The next major hurdle for the bulls might be $2.320.
Another Decline?
If XRP fails to clear the $2.150 resistance zone, it could start another decline. Initial support on the downside is near the $2.10 level. The next major support is near the $2.0650 level.
If there is a downside break and a close below the $2.0650 level, the price might continue to decline toward the $2.020 support. The next major support sits near the $2.00 zone.
Technical Indicators
Hourly MACD – The MACD for XRP/USD is now gaining pace in the bearish zone.
Hourly RSI (Relative Strength Index) – The RSI for XRP/USD is now below the 50 level.
Major Support Levels – $2.10 and $2.050.
Major Resistance Levels – $2.120 and $2.20.
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