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Why Telegram’s Tap-to-Earn Segment Is Winning Investors

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The rapid rise of tap-to-earn games on Telegram, powered by The Open Network (TON) blockchain, has attracted significant attention — and funding — from venture capitalists. Investors are making substantial bets on Telegram’s tap-to-earn games like Notcoin, Hamster Kombat, and Catizen, seeing them as the future of Web3 gaming.

But what exactly is driving these investment decisions, and how do investors envision the future of tap-to-earn? BeInCrypto recently interviewed Animoca Brands, one of the biggest TON validators, and Hashkey Capital, which has made significant investments and formed partnerships with Catizen.

Investors Eye Social Experiences as the Future of Tap-to-Earn Games

Undeniably, one of the key reasons venture capitalists are drawn to Telegram’s tap-to-earn ecosystem is its vast and engaged user base. With 950 million active users as of July 2024, the platform offers an unparalleled audience for developers looking to launch and scale games. This kind of organic reach dramatically reduces user acquisition costs, which is a major selling point for investors.

Furthermore, its crypto-native infrastructure sets Telegram apart from other platforms in the Web3 gaming space. The integration of TON blockchain allows for seamless transactions, reducing friction between the gaming experience and the user’s wallet. This ease of use is a significant draw for both developers and investors, as it allows instant monetization without the hurdles typically associated with blockchain adoption.

“Telegram is one of the few platforms where Web3 mechanics are baked into the experience. The ability to move from gameplay to crypto transactions without leaving the app is a huge competitive edge,” Junbo Yang, Investment Manager at Hashkey Capital, explains.

For investors, this integrated experience makes Telegram a prime candidate for further investment. The platform’s low transaction fees, scalability, and growing list of mini-apps ensure that developers can continue to innovate and retain users without the technical barriers that often plague Web3 adoption.

As TON ecosystem and tap-to-earn games grow, investors remain optimistic about the future of this segment. For instance, Hamster Kombat alone has attracted over 300 million users across 190 countries, with its upcoming HMSTR airdrop poised to be one of the largest in the crypto space.

Read more: What Is Hamster Kombat?

Meanwhile, Catizen has successfully built a loyal user base while optimizing its monetization strategy. Likewise, Notcoin attracted over 40 million global users and executed one of the year’s largest airdrops, solidifying its position as a key player in TON ecosystem.

Both Hashkey Capital and Animoca Brands see the success of these games as just the beginning. They believe as developers improve game mechanics, they will also discover new ways to retain users, moving beyond simple rewards to social and immersive experiences.

Why Telegram Could Drive the Next Web3 Boom?

Furthermore, the investors view these games as a proof of concept, demonstrating the scalability of the tap-to-earn model and its ability to retain users beyond initial incentives. This success reveals significant potential for growth and expansion within the tap-to-earn sphere.

In a recent exclusive interview with BeInCrypto, Yat Siu, the co-founder and executive chairman of Animoca Brands, strongly advocated integrating blockchain gaming into Telegram. He sees that the built-in audience allows games to scale quickly without costly marketing campaigns—a crucial factor for venture capitalists eyeing high returns.

“The next 100 to 200 million users in Web3 will come from Telegram and its gaming ecosystem,” Siu remarks.

Investors are primarily focused on three factors: user acquisition, scalability, and retention. However, they are also particularly excited about the potential for long-term monetization. Catizen, for example, stands out for its ability to retain users and optimize their lifetime value (LTV), showcasing sustainable growth and a profitable tap-to-earn model.

Junbo Yang highlights how Catizen and similar games set the stage for future development by prioritizing monetization and long-term user engagement.

“The early success of Catizen in monetizing its user base offers a blueprint for how other developers can scale their games,” Yang notes.

These investors’ perspectives align with the game teams’ long-term visions. In an email to BeInCrypto, the Hamster Kombat team revealed their plan to evolve into a multi-game platform. 

“After the first airdrop, we will launch the second season with a massive expansion, allowing players to choose from multiple games to play. This begins the transformation of Hamster Kombat from a game into a gaming platform, similar to how Valve moved on from launching cult-status games to Steam, the largest game marketplace for PCs,” they elaborated.

Turning Setbacks into Growth: Why Investors Remain Optimistic Despite TON’s Hiccups

While the tap-to-earn model has proven its ability to attract users, the key challenge is keeping them engaged beyond initial airdrops and rewards. Some critics have raised concerns about mercenary users—those who join games solely to earn tokens—but investors see this as a short-term challenge.

However, investors believe that as developers increasingly adopt the tap-to-earn model, they will also find ways to extend user lifecycles, enhancing its sustainability. Yat Siu believes that the tap-to-earn model, while currently reward-driven, is laying the foundation for a much larger gaming ecosystem.

“Tap-to-earn is just the beginning. Once users enter the ecosystem, the goal is to build community and social experiences that keep them engaged for reasons beyond just token rewards,” Siu argues.

In addition to the sustainability concerns, the Telegram ecosystem has faced recent challenges. For instance, earlier in August, BeInCrypto reported that TON blockchain experienced an outage, temporarily halting block production for several hours. This incident raised concerns about the network’s ability to handle future surges in activity, especially with the increasing number of users participating in tap-to-earn games.

Addressing the issue, Yat Siu acknowledged the outage but remained confident in TON’s resilience. Siu emphasized that TON is still in its early stages and believes that such challenges are part of the network’s growth process. He sees TON’s potential to become even larger than Telegram itself in the future, driving the platform’s growth.

“TON itself should remain as a censorship-resistant decentralized platform like other chains, but the projects and dApps themselves can implement measures to ensure stability,” he said. 

Read more: Top 7 Telegram Tap-to-Earn Games to Play in 2024

Regardless of these challenges, venture capitalists remain confident in the potential of tap-to-earn. The coming years will reveal whether this model will secure its place as a lasting feature in Web3 gaming, but for now, investors are fully committed.

Disclaimer

Following the Trust Project guidelines, this feature article presents opinions and perspectives from industry experts or individuals. BeInCrypto is dedicated to transparent reporting, but the views expressed in this article do not necessarily reflect those of BeInCrypto or its staff. Readers should verify information independently and consult with a professional before making decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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XRP Price Ready to Rally? Signs Point to a Bullish Move

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Aayush Jindal, a luminary in the world of financial markets, whose expertise spans over 15 illustrious years in the realms of Forex and cryptocurrency trading. Renowned for his unparalleled proficiency in providing technical analysis, Aayush is a trusted advisor and senior market expert to investors worldwide, guiding them through the intricate landscapes of modern finance with his keen insights and astute chart analysis.

From a young age, Aayush exhibited a natural aptitude for deciphering complex systems and unraveling patterns. Fueled by an insatiable curiosity for understanding market dynamics, he embarked on a journey that would lead him to become one of the foremost authorities in the fields of Forex and crypto trading. With a meticulous eye for detail and an unwavering commitment to excellence, Aayush honed his craft over the years, mastering the art of technical analysis and chart interpretation.
As a software engineer, Aayush harnesses the power of technology to optimize trading strategies and develop innovative solutions for navigating the volatile waters of financial markets. His background in software engineering has equipped him with a unique skill set, enabling him to leverage cutting-edge tools and algorithms to gain a competitive edge in an ever-evolving landscape.

In addition to his roles in finance and technology, Aayush serves as the director of a prestigious IT company, where he spearheads initiatives aimed at driving digital innovation and transformation. Under his visionary leadership, the company has flourished, cementing its position as a leader in the tech industry and paving the way for groundbreaking advancements in software development and IT solutions.

Despite his demanding professional commitments, Aayush is a firm believer in the importance of work-life balance. An avid traveler and adventurer, he finds solace in exploring new destinations, immersing himself in different cultures, and forging lasting memories along the way. Whether he’s trekking through the Himalayas, diving in the azure waters of the Maldives, or experiencing the vibrant energy of bustling metropolises, Aayush embraces every opportunity to broaden his horizons and create unforgettable experiences.

Aayush’s journey to success is marked by a relentless pursuit of excellence and a steadfast commitment to continuous learning and growth. His academic achievements are a testament to his dedication and passion for excellence, having completed his software engineering with honors and excelling in every department.

At his core, Aayush is driven by a profound passion for analyzing markets and uncovering profitable opportunities amidst volatility. Whether he’s poring over price charts, identifying key support and resistance levels, or providing insightful analysis to his clients and followers, Aayush’s unwavering dedication to his craft sets him apart as a true industry leader and a beacon of inspiration to aspiring traders around the globe.

In a world where uncertainty reigns supreme, Aayush Jindal stands as a guiding light, illuminating the path to financial success with his unparalleled expertise, unwavering integrity, and boundless enthusiasm for the markets.



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Solana (SOL) Rallies Strongly, Setting Sights on $200

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Solana started a fresh increase above the $172 support zone. SOL price is rising and might soon aim for a move toward the $200 level.

  • SOL price started a fresh increase after it settled above the $165 level against the US Dollar.
  • The price is now trading above $172 and the 100-hourly simple moving average.
  • There was a break above a key bearish trend line with resistance at $162 on the hourly chart of the SOL/USD pair (data source from Kraken).
  • The pair could continue to rise if it clears the $192 resistance zone.

Solana Price Starts Fresh Rally

Solana price formed a support base and started a fresh increase above the $162 level like Bitcoin and Ethereum. There was a strong move above the $165 and $172 resistance levels.

There was a break above a key bearish trend line with resistance at $162 on the hourly chart of the SOL/USD pair. The price even cleared the $185 level. A high is formed at $192 and the price is now consolidating gains. It is trading above the 23.6% Fib retracement level of the upward move from the $155 swing low to the $192 high.

Solana is now trading above $172 and the 100-hourly simple moving average. On the upside, the price is facing resistance near the $192 level. The next major resistance is near the $195 level.

Solana Price

The main resistance could be $200. A successful close above the $200 resistance level could set the pace for another steady increase. The next key resistance is $212. Any more gains might send the price toward the $220 level.

Another Dip in SOL?

If SOL fails to rise above the $192 resistance, it could start a downside correction. Initial support on the downside is near the $188 level. The first major support is near the $180 level.

A break below the $180 level might send the price toward the $172 zone or the 50% Fib retracement level of the upward move from the $155 swing low to the $192 high. If there is a close below the $172 support, the price could decline toward the $165 support in the near term.

Technical Indicators

Hourly MACD – The MACD for SOL/USD is gaining pace in the bullish zone.

Hourly Hours RSI (Relative Strength Index) – The RSI for SOL/USD is above the 50 level.

Major Support Levels – $188 and $185.

Major Resistance Levels – $192 and $200.



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Will Bulls Push It Higher?

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Este artículo también está disponible en español.

Ethereum price started a fresh surge above the $2,650 resistance. ETH is up over 10% and might aim for a move above the $2,850 resistance.

  • Ethereum started a fresh surge above the $2,650 resistance zone.
  • The price is trading above $2,700 and the 100-hourly Simple Moving Average.
  • There is a new connecting bullish trend line forming with support at $2,730 on the hourly chart of ETH/USD (data feed via Kraken).
  • The pair could continue to rise if it settles above $2,850 and $2,880.

Ethereum Price Extends Surge

Ethereum price started a fresh increase above the $2,550 resistance like Bitcoin. ETH was able to climb above the $2,550 and $2,650 resistance levels to move into a positive zone.

It even surged above the $2,720 level in the past few sessions, beating BTC. It is up over 10% and there was a move above $2,800. A high is formed at $2,848 and the price is showing signs of more upsides. It is holding gains above the 23.6% Fib retracement level of the upward move from the $2,357 swing low to the $2,848 high.

Ethereum price is now trading above $2,700 and the 100-hourly Simple Moving Average. There is also a new connecting bullish trend line forming with support at $2,730 on the hourly chart of ETH/USD.

On the upside, the price seems to be facing hurdles near the $2,850 level. The first major resistance is near the $2,880 level. The main resistance is now forming near $2,950. A clear move above the $2,950 resistance might send the price toward the $3,000 resistance.

Ethereum Price
Source: ETHUSD on TradingView.com

An upside break above the $3,000 resistance might call for more gains in the coming sessions. In the stated case, Ether could rise toward the $3,250 resistance zone.

Are Dips Supported In ETH?

If Ethereum fails to clear the $2,850 resistance, it could start a downside correction. Initial support on the downside is near the $2,800 level. The first major support sits near the $2,720 zone and the trend line.

A clear move below the $2,720 support might push the price toward $2,650. Any more losses might send the price toward the $2,550 support level in the near term. The next key support sits at $2,500.

Technical Indicators

Hourly MACDThe MACD for ETH/USD is gaining momentum in the bullish zone.

Hourly RSIThe RSI for ETH/USD is now above the 50 zone.

Major Support Level – $2,850

Major Resistance Level – $2,720



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