Market
The Evolution of the Governance Model

Co-AuthoredbySteveYun,President-TheOpenNetworkFoundation&JackBooth, Co-Founder – TON Society
The TON community has matured impressively in the past year. TON keeps connecting the crypto industry to a mass audience of new users, while successful projects constantly emerge. Advocating for decentralization and reactive to community growth and maturity, The Open Network Foundation (“Foundation”) introduces Society DAO, a new governance model.
TON has been community-driven from day one. From its inception, the network has thrived thanks to dedicated community validators, securing its integrity, and resilience. The platform’s growth has been led by developers who won public contests, becoming the leading contributors committed to TON’s vision. TON’s launch was uniquely fair, with initial distribution powered by Proof-of-Work mining, allowing participants to earn a stake. As the ecosystem expanded, the TON Foundation took the helm in business development, fueling a robust and dynamic ecosystem loyal to its decentralized, community-first ethos.
Honoring this DNA, The Open Network Foundation (“Foundation”) introduces Society DAO, a new governance model. We envision a governance framework that enhances decentralization, transparency, inclusion, competition, autonomy, participation, and resilience by democratizing access to the financial, socio-political, and human capital.
Decentralization is an ongoing process. Over the past year, many founders have relied heavily on the Foundation for success, as it often serves as a central hub for capital. However, the Foundation sees this as a centralization risk—one that could lead to a single point of failure.
How can the Foundation evolve to mitigate this risk and empower a more resilient, decentralized ecosystem?
L1 governance faces complex challenges, starting with a concentration of capital. Across the blockchain industry, platforms often adopt a corporate model, with foundations overseeing strategy, partnerships, marketing, technical support, funding, and more. This centralized model can be efficient in the early stages, providing direction and producing initial use cases.
However, as the ecosystem matures and independent, competitive participants emerge, this model reveals its limitations. Capital and resources—financial, social, human, and political— accumulate around the foundation, making it difficult for projects to succeed without its official
support. This concentration creates a gated environment, stifling the competition that’s crucial for a thriving ecosystem.
Additionally, operational inefficiencies arise as projects focus on navigating foundation processes instead of building products, leading to a lack of competitive innovation. Over time, this dependency risks undermining the original goal of ecosystem building, which requires decentralized, open support for incoming builders.
To address the challenges of centralized governance the answer lies in democratized access to capital and fostering competition within a community-centric framework. By implementing
open-source access to capital, projects earn resources transparently, rewarded for achieving key performance indicators (KPIs), which shift their focus to delivering exceptional products and results. In line with this, the Foundation is advancing a Community Model that redistributes resource allocation power back to the community. Under this approach, respected and proven community members are empowered to coordinate vision, goals, and strategies, collectively determining resource allocation in alignment with TON’s overall growth.
This model also upholds a principle of competition, supporting at least two projects in each category, encouraging projects to excel, and fueling a vibrant innovative ecosystem. Previously monopolized roles within the Foundation can now be filled by competitive, independent teams, enhancing efficiency and resilience. Thanks to TON’s explosive growth and the emergence of widely respected ecosystem leaders, the Community Model enables proactive, autonomous, and competitive participation in the network.
Since its inception in 2023 as a Swiss non-profit, the Foundation has tested this model with a few leading teams, who have excelled in their roles. This competitive and decentralized model accelerates growth, promotes autonomy, and empowers community-led development, providing a scalable framework and better results for all TON ecosystem participants.
With blockchain technology, the technical path to decentralization is clear. However, building a community capable of collective, coordinated action requires a more strategic approach. As the TON ecosystem grows, decentralizing at its core is essential to ensure resilience and long-term success.
Today, The Foundation is pleased to introduce Society DAO and its founding members; teams that have already been operating independently yet aligned with TON’s mission. Society DAO will become the organizing body for core ecosystem functions, its founding members comprise:
- TONCore:Core development, upgrading, and maintenance of the blockchain
- TONStudio:Developer experience
- TONSociety:Community operations
- WalletinTelegram:Payment adoption
The Foundation will support this DAO by reporting on its goals, KPIs, and strategies, ensuring compliance, and providing grants and other resources. Society DAO will grow to include proven and reputable community teams that can propose and execute a plan that supports the ecosystem’s objectives. It will welcome new contributors across roles such as marketing, app development, technology, stablecoin integration, DeFi, community growth, identity, and more.
This model will make the community’s brightest minds the key stakeholders in the growth and adoption of TON.
The TON ecosystem is committed to a transparent path for accomplishing its goals. Like our network’s dynamic sharding architecture, smaller, independent, and focused teams can create better, more scalable outcomes. Our public goals are revisited every six months, ensuring they remain relevant and aligned with our community’s vision.
- TONEcosystemGoals: Society DAO will publish The TON Ecosystem goals
- CommunityProposals: DAO members can propose relevant strategies, expected time-bound, and specific key results for achieving the ecosystem goals.
- WorkingGroupReviews: Relevant DAO members will evaluate proposals across specialized working groups.
- GrantProvided: After DAO approval, The Foundation funds the plans, with the community team assuming responsibility for progress and performance.
Today, Society DAO sets the following initial goals:
- PositionTONasTheGatewaytoReal-WorldCryptocurrencyUseCases.
- EstablishTONastheMostStableandScalableBlockchain.
- GrowtheDeveloperandUserCommunityinSuperAppmarkets.
By January 2025, Society DAO will publicly publish the key initiatives and expected key results for H1 2025. With a public view over Society DAO’s objectives, the community can contribute their opinions and help guide the DAO on how best to achieve the Ecosystem goals. Shortly, Society DAO will continue to decentralize by inviting proposals from proven and reputable community teams. Successful proposals that align with our ecosystem goals can join the DAO as members, becoming core contributors to The Open Network.
In 2025, Society DAO will enhance its transparency and community-driven focus by launching a public debate and voting platform. This platform will use TON Society onchain badges as a reputation marker, empowering active community members to have a voice in decision-making processes.
Over 3.6 million users have earned onchain badges on society.ton.org. This activity-driven reputation reflects your contribution and engagement within the ecosystem and will open access to contributing to debates and onchain votes.
Once the platform is live, DAO members will be supported by the real opinions of the active community. Together, we will cultivate an ecosystem of DAO members that self-regulates autonomously by collective insight and engagement.
To ensure a decentralized approach, Society DAO is establishing the Principle of Competition as a core guideline for allocating all public resources, including financial, social, human, political capital, and incentive programs. This principle requires that at least two competing projects be provided with the opportunity to fulfill the KPIs in the same category.
Competition creates decentralization. Competitive environments make it difficult for single players to dominate. When an ecosystem depends on multiple players, it becomes more resilient to failures. If one competitor encounters issues or fails, others can take their place without significant disruption. Competitive ecosystems lead to higher transparency, as entities are motivated to act in users’ best interests to maintain loyalty.
Moreover, competition encourages different approaches and ideas to address user needs. Each competitor brings unique strengths or innovations, leading to a richer ecosystem where multiple solutions coexist, reducing reliance on any single provider. Ultimately, this leads to a better user experience.
Society DAO positions the TON community on the right trajectory to become more competitive, decentralized, and resilient. Overall, it aims to create a robust and scalable organizational structure. As this model continues to be proven further, it will lead to an autonomous community capable of collective action.
With a growing community of over 20 million members, we are stronger than ever and have the potential to make cryptocurrency accessible to everyone. Together, we can drive meaningful change and put crypto in every pocket.
Disclaimer
In compliance with the Trust Project guidelines, this guest expert article presents the author’s perspective and may not necessarily reflect the views of BeInCrypto. BeInCrypto remains committed to transparent reporting and upholding the highest standards of journalism. Readers are advised to verify information independently and consult with a professional before making decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Base Launches Strong, But Content Coins Draw Doubt

Content Coins are a new trend gaining attention in the crypto space, especially on Base. They are positioned as digital content with value driven by culture and virality. Supporters see them as a new form of expression.
Critics say they’re just meme coins with a different name. Base is pushing the idea forward, hoping it helps the chain stand out from the rest.
Are Content Coins Really Different From Meme Coins?
Content coins are a new concept gaining traction within crypto communities, especially on Base chain. According to Base founder Jesse Pollak, a content coin “represents a single piece of content,” with the core idea being that the coin is the content and the content is the coin — no more, no less.
These tokens are often created in a specific context, either on platforms like Zora.
Essentially, creators design them to function as standalone pieces of digital content, driving the token’s value through cultural impact, virality, or meme-worthiness—rather than any utility or fundamental backing.

Despite the growing popularity of the term, not everyone is convinced. User Kash (@kashdhanda) dismissed the label, saying, “contentcoins are a silly name for memecoins”. He also pointed out that “memecoins are actually closer to financial content than they are to finance.”
David Tso (@davidtsocy), who works at Base, brings a more supportive spin, comparing content coins to “Instagram posts and TikToks that show their value in real time.”
Is Base Is For Everyone Just Another Meme Coin?
Base is for everyone was the first content coin officially launched and promoted by Base. It made an explosive debut, with a market cap nearing $18 million within its first few hours.
Shortly after its peak, the token plummeted nearly 75%. Since then, it has shown signs of recovery, with its market cap now hovering around $9.6 million.
The coin has gained significant traction in terms of activity, currently boasting nearly 21,000 holders, over 29,000 transactions in the last 24 hours, and a daily trading volume close to $9 million.

Base is using this momentum to push a broader narrative: that all content should live on-chain. Base is actively leveraging this philosophy, framing content coins as a new form of internet-native expression where each token represents a piece of digital culture stored permanently on the blockchain.
Yet, despite this push, Base is for everyone remains the only content coin to break out meaningfully—most others haven’t crossed the $100,000 market cap threshold. While the concept aims to separate itself from typical meme coins by embedding value in cultural relevance rather than pure speculation, many remain unconvinced.
Critics argue that content coins are merely meme coins in new packaging. Still, if the trend takes off, it could position Base to outperform other chains like Solana. It would do this by capturing this narrative and driving unique user activity to its ecosystem.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Pi Network, Grayscale’s Altcoin Shake-Up

This week in crypto recorded several key events across various ecosystems that will continue shaping the industry.
From major partnerships to investment decisions and scam allegations, the following is a comprehensive roundup of crypto news this week.
Mantra Crash: From Billion-Dollar Hype to Fragile Liquidity
This week in crypto Mantra’s powering token lost $90% of its value amid allegations of insider dealing and liquidity fragility. Once hailed as a rising star in the RWA (real-world asset) narrative, OM’s collapse wiped out over $5.5 billion in value.
Reports revealed a disturbing pattern of concentrated wallet activity and low liquidity pools, which made OM highly vulnerable to sudden exits.
On-chain sleuths identified one trader whose aggressive selling triggered a cascade of liquidations. This highlights the risks of low-float, high-hype tokens in an illiquid market environment.
“This was due to an entity(s) on the Binance perpetuals market. That’s what triggered the entire cascade. The initial drop below $5 was triggered by a ~1 million USD short position being market-sold. This caused over 5% of slippage in literal microseconds. That was the trigger. This seems intentional to me. They knew what they were doing,” the analyst stated.
Pi Network: From Chainlink Buzz to Transparency Fears
Pi Network recorded strong optimism this week as its native Pi Coin surged by double digits. BeInCrypto attributed the surge to the announcement of a key integration with Chainlink.
They pitched this strategic collaboration as a gateway to real-world utility. Specifically, it positioned Pi closer to the broader DeFi and smart contract ecosystem. However, the euphoria proved short-lived.
Market sentiment quickly soured as analysts began comparing Pi Network and the recently collapsed OM token.
Allegations suggest that, like the OM token, Pi coin lacks full clarity around circulating supply, wallet distribution, and centralized control. To some, these are potential red flags in an increasingly regulation-sensitive industry.
“The OM incident is a wake-up call for the entire crypto industry, proof that stricter regulations are urgently needed. It also serves as a huge lesson for the Pi Core Team as we transition from the Open Network to the Open Mainnet,” wrote Dr Altcoin.
Pi coin reversed gains within days, falling 18% from its weekly high. At the time of writing, PI was trading at $0.6112, up by a modest 0.7% in the past 24 hours, per CoinGecko.

Grayscale’s Altcoin Shake-Up: 40 Tokens Under Review
This week in crypto also showed that institutional investor interest in altcoins is heating up again, with Grayscale leading the charge.
The digital asset manager unveiled its updated list of assets under consideration for the second quarter (Q2) 2025. BeInCrypto reported that the list featured zero altcoins across sectors such as DePIN, AI, modular blockchains, and restaking. Among the notable tokens being eyed are SUI, STRK, TIA, JUP, and MANTA.
The update reflects Grayscale’s growing thesis around emerging crypto trends, particularly as the firm seeks to expand beyond its core Bitcoin and Ethereum products.
This announcement follows a broader strategic overhaul from three weeks ago when Grayscale reshuffled its top 20 list of altcoins by market exposure. Several older names were dropped at the time, while newer narratives like Solana-based DePIN and Ethereum restaking plays were pushed to the forefront.
The expansion into 40 coins signals Grayscale’s recognition of renewed retail and institutional appetite for differentiated assets. However, inclusion in the list does not guarantee a fund launch. It only indicates Grayscale’s active research.
XRP and SWIFT Partnership: Breaking Down the Rumors
There was speculation this week about a possible partnership between Ripple’s XRP and banking giant SWIFT in crypto.
This narrative was based on a misinterpreted document. A series of cryptic social posts exacerbated the speculation, which some took as confirmation of collaboration between the global payments network and the XRP ledger.
However, BeInCrypto’s in-depth reporting sank the rumors. While Ripple has long pursued banking institutions and SWIFT has shown openness to blockchain innovations, there is no verified partnership between the two.
SWIFT’s public-facing projects around tokenization and digital asset settlement do not include XRP.
Despite the debunking, the rumors sparked an important conversation about XRP’s long-term positioning. The token remains a top-10 asset and a favorite among retail investors banking on utility-driven price appreciation.

With Ripple’s legal battles with the SEC nearing resolution and international CBDC partnerships in the works, the project is far from irrelevant.
US Dollar Dives: What the DXY Crash Means for Bitcoin
The US Dollar Index (DXY) hit a three-year low this week, sending ripples through the crypto markets. Historically, a falling DXY has been bullish for Bitcoin, and this week was no different, with BTC reclaiming above the $84,000 range.
The greenback’s weakness reflects growing fears of fiscal deterioration in the US, as rate cuts loom and Treasury debt soars.
However, that is just the surface. The global M2money supply has been quietly increasing again, especially across Europe and Asia. This reignites the liquidity conditions that fueled previous bull runs.
Japan’s 10-year bond yields hit multi-decade highs, forcing the Bank of Japan (BoJ) into increasingly precarious interventions. As Japanese liquidity spills outward, crypto and risk assets have become inadvertent beneficiaries.
This macroenvironment is ideal for Bitcoin. Weakening fiat, rising global liquidity, and crumbling bond market confidence create a perfect storm.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
TRUMP Meme Coin Ignores $307M Unlock, Bearish Trend Holds

The TRUMP meme coin has struggled to regain momentum, dropping nearly 5% over the past seven days and trading below the $10 mark for the last 16 consecutive days. Despite a major $307 million token unlock, the market response has been muted, and technical indicators continue to point toward weakness.
BBTrend has flipped back into negative territory, the Ichimoku Cloud shows sustained bearish pressure, and EMA lines remain tilted to the downside. Overall, TRUMP appears stuck in a broader downtrend, with no clear signs of reversal for now.
TRUMP Momentum Reverses as BBTrend Drops to -6.93
TRUMP’s BBTrend has sharply dropped to -6.93, a notable decline from its recent positive reading of 2.35 just two days ago. Between April 13 and April 16, the BBTrend briefly turned positive, suggesting a short-lived recovery in trend strength.
However, the quick reversal back into negative territory points to renewed weakness and fading momentum.
This sharp swing signals that whatever bullish attempt emerged during the weekend has likely lost traction, with sellers once again gaining control.

The BBTrend, or Bollinger Band Trend, gauges the strength and direction of a price trend by measuring the expansion or contraction of Bollinger Bands.
Positive values typically suggest strong trend formation—whether upward or downward—while negative values reflect contracting volatility and fading trend strength. With TRUMP now sitting at -6.93, the indicator shows that the market may be losing direction and entering a phase of uncertainty or potential downside drift.
Unless BBTrend shifts back into positive territory soon, TRUMP meme coin could face increased pressure and continued instability in the short term.
TRUMP Remains Bearish Below the Ichimoku Cloud With No Sign of Reversal
TRUMP meme coin is currently trading below the Ichimoku Cloud, which signals a bearish outlook according to the indicator.
The price has failed to reclaim the cloud in recent days, and the flat nature of the Senkou Span B (the lower boundary of the cloud) reinforces the idea of strong overhead resistance and weak momentum.
The Tenkan-sen (blue line) remains below the Kijun-sen (red line), further supporting the ongoing bearish trend. Short-term price action continues to lag behind longer-term averages.

Additionally, the cloud ahead is thin and flat, suggesting that volatility may remain low and that the current trend lacks strength.
The Kumo (cloud) does not show signs of expansion, meaning a strong breakout in either direction is not imminent.
For now, with TRUMP stuck below the cloud and no clear bullish crossover between the Tenkan-sen and Kijun-sen, the bias remains tilted to the downside unless a decisive shift in momentum takes place.
TRUMP Faces Bearish Pressure Despite $307 Million Unlock
Despite a substantial $307.64 million token unlock, TRUMP meme coin has shown little reaction, with sentiment and price action remaining largely unchanged.
The EMA lines continue to point toward a bearish trend, as the short-term averages remain positioned below the long-term ones—reflecting sustained downside pressure.
If this trend persists, TRUMP could soon retest a key support zone, which may determine whether the token stabilizes or sees deeper losses. The lack of a bullish response to the unlock adds to concerns that market confidence is currently weak.

However, a trend reversal could shift the outlook. If buyers regain control and momentum builds, TRUMP meme coin could make a move toward resistance levels, with potential targets around $8.39 and $8.79.
A breakout above those would open the door for further gains toward $10.67, and if the bulls continue strongly, even a move to $12 is possible.
Still, with the EMAs tilted to the downside and no immediate sign of recovery, the burden remains on bulls to reverse the trend and reignite upward momentum.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
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