Market
Send Direct Message to Crypto Leaders

Binance founder and former CEO Changpeng Zhao (CZ) introduced a novel communication feature dubbed “Pay to Reach.”
The feature aims to revolutionize online messaging, enabling individuals to send direct messages to him for a fee.
CZ Launches Pay to Reach
Announced 18 days prior on Binance Square, this initiative aims to streamline interactions and manage the daily influx of messages CZ receives. The “Pay to Reach” system operates through the platform ReachMe.io.
Users can pay 0.2 BNB (formerly Binance Coin) to send a direct message to Changpeng Zhao with a guaranteed response. Based on the BNB rate, $627.03 as of this writing, this translates to approximately $125.
Notably, this approach mirrors the “poor man’s version of the Buffett lunch,” offering direct access to influential figures in the crypto space.
CZ’s decision to implement this feature stems from the overwhelming number of messages he receives. Many of these communication attempts are brief or lack substantial content.
In a recent post, he highlighted the challenges of responding to messages or inquiries about various meme coins. To address this, he adjusted the messaging fee to 0.2 BNB to manage the volume and encourage more meaningful interactions.
“…I set the price to 0.1 BNB, but I still woke up with 100+ messages. I have since moved the price to 0.2 BNB, about $120. I will adjust the price to try to hit a sweet spot of about 10 messages per day,” the Binance executive shared.
The introduction of “Pay to Reach” has broader implications for the Binance ecosystem. By utilizing BNB as the medium for these transactions, the feature adds another use case for the crypto token. Specifically, it could increase its utility and demand.
Over 100 Key Opinion Leaders (KOLs) have joined the platform, setting their message prices between 0.01 to 0.2 BNB. Passing as a means to fund innovation also fosters a new avenue for monetized communication within the crypto community.

Noteworthy, Pay to Reach is entering a space that has already been colonized by players like time.fun, which is already in the market.
“Is this not time.fun?” one user posed.
It is important to note that ReachMe.io has explicitly stated that it does not have an official token associated with its platform. Users are advised to exercise caution and avoid tokens claiming affiliation with ReachMe.io, as they are likely scams.
“Reachme.io does not have an official token! Please all stay safe out there and be careful of what you buy…There is NO token associated with this project. Any token out there claiming to be associated is a scam,” the platform articulated.
Meanwhile, this development comes on the heels of recent controversies in the Binance ecosystem. Notably, CZ’s first decentralized exchange (DEX) trade involving the TST meme coin led to a 50% surge in its price, reflecting the significant influence he wields in the market.
Moreover, these incidents highlight the volatile nature of the crypto market and the substantial impact that prominent figures like CZ can have on the market.
Nevertheless, the “Pay to Reach” initiative reflects a growing niche in influencer-fan interactions within the crypto field. Monetizing direct communication establishes a structured channel for engagement, potentially reducing spam and fostering more meaningful exchanges.
However, it also raises questions about accessibility and the commercialization of traditionally free interactions. This prompts discussions about the balance between managing communication and maintaining open channels within the crypto ecosystem.
“No sign-up needed. All you need is a wallet. The fee is the gatekeeper,” CZ quipped.

Despite this news and the promise of increased utility, BNB’s price continues to decline, down almost 1% in the last 24 hours.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Whale Leverages $27.5 Million PEPE Long on Hyperliquid

A crypto whale’s high-stakes, 10x leveraged PEPE position on Hyperliquid faces mounting risk. The whale’s leveraged PEPE bet remains precarious, risking liquidation amid market instability.
With added margin but persistent losses, any adverse price move could trigger cascading sell-offs and broader crypto turbulence.
Whale Opens 10X Leverage on PEPE
Crypto and DeFi analyst Ai revealed a notable gamble by a whale trader, placing a high-stakes bet on the PEPE meme coin. They opened a 10x leveraged long position worth $27.53 million on the Hyperliquid network.
However, the trade quickly turned against them, with unrealized losses amounting to $3.238 million.
The whale, identified by the address 0x507…BeDb6 initiated the position on March 24 at an entry price of $0.00814 per 1,000 PEPE. As it stands, they are now at risk of liquidation should the price fall to $0.005219.
To prevent forced closure, they have added 3.818 million USDC in margin (approximately $3.8 million).

The precarious nature of the position raises concerns about the broader risks to PEPE’s market stability and the implications for leveraged trading on Hyperliquid.
Using 10X leverage dramatically amplifies potential gains and losses, making this a highly volatile bet. Even minor price fluctuations can lead to significant swings in the whale’s account balance.
If PEPE’s price continues to decline and reaches the liquidation threshold, Hyperliquid’s automated systems will forcibly close the position.
This could further drive down PEPE’s price. Such liquidations often lead to cascading sell-offs as other leveraged traders get caught in a feedback loop, exacerbating market volatility.
Meanwhile, the whale’s decision to inject more margin suggests they are committed to defending their position. However, this also signals the pressure they are under to maintain solvency.
What Are the Perceived Risks?
PEPE’s inherent volatility adds another layer of risk. As a meme coin, its price movements are often driven by social sentiment rather than fundamental value. This makes it particularly vulnerable to quick price swings, which could trouble the whale’s position.
If negative market sentiment prevails due to external factors such as regulatory news or shifting trader interest, PEPE’s price could decline further.
Given that the market has already been experiencing a downturn, the likelihood of additional price pressure remains a significant concern.
Another critical issue is the potential for whale-induced market manipulation. Large-scale traders have the power to sway market trends, either through direct trades or by influencing sentiment.
By continuously adding margin to avoid liquidation, the whale may attempt to prop up PEPE’s price and prevent a major sell-off.
However, such efforts can only go so far. If the whale ultimately exits their position, it could trigger panic among smaller traders, leading to a rapid decline in PEPE’s value.
The broader impact on retail investors closely tracking whale activity could exacerbate instability.
The risks associated with liquidation cascades also cannot be ignored. Hyperliquid’s decentralized liquidation mechanism allows efficient order processing.
However, a large liquidation can spark a chain reaction in highly leveraged markets.

The PEPE price has fallen by over 5% in the last 24 hours and was trading for $0.00000721 as of this writing.
If PEPE’s price nears the whale’s liquidation point, other traders may begin preemptively selling to avoid losses, creating a snowball effect.
This could result in PEPE experiencing sharp price declines quickly, potentially affecting other meme coins and broader crypto markets.
KOL Opens Similar Leverage Position for Ethereum
The risks are not limited to PEPE alone. A similar situation is unfolding with another prominent trader, CBB, a Key Opinion Leader (KOL) on X. They opened a 10X leveraged long position on Ethereum (ETH) worth $2.11 million.
Currently, they are facing an unrealized loss of $1.035 million due to an entry price of $2,730. Given current market conditions, this has proven to be too high.
However, unlike the PEPE whale, this trader has a more comfortable margin buffer, with a liquidation price of $1,167.8.

While not in immediate danger, this case further reflects the precarious nature of highly leveraged trading in volatile markets.
The unfolding drama surrounding these positions highlights the risks of excessive leverage, particularly in a declining market.
With PEPE’s whale struggling to maintain their position and Ethereum’s long traders facing mounting losses, the broader crypto market could see increased volatility in the coming days.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Can Ethereum’s Utility Make a Comeback Against Bitcoin?

Ethereum (ETH) is still a leader in decentralized finance (DeFi) and smart contract applications, but it’s at a crossroads. The community has questioned Ethereum’s relevance in the shifting crypto industry, putting the altcoin’s future under intense scrutiny.
Mainstream narratives paint a dark picture of Ethereum’s developer exodus and underperformance.
Is Ethereum Getting Left Behind?
Critics reflect how Bitcoin’s ideological and political dominance, particularly after President Donald Trump’s pro-crypto stance, overshadowed Ethereum’s early promise of a global, decentralized computer.
Ethereum’s price downturn — down 44% in 2025 — is being driven by the exodus of developers, and network activity dropping 17% last year.
In contrast, Solana has spiked with an 83% uptick in developer engagement, partly driven by its adoption of meme coins and fast transaction speeds.
Standard Chartered analysts also cut their end-of-year Ether price forecast by 60%, based on what they told clients was Ethereum’s “identity crisis” and unclear direction forward.

Ethereum’s co-founder, Vitalik Buterin, acknowledged the growing criticism but rejected demands for quick fixes.
He reiterated Ethereum’s trajectory hinges on “long-term value” and real-world utility, not short-term speculation or political power.
“The only thing that can move Ethereum forward at this point is things that give long term value in a way where you can clearly see that the value is coming from a thing that is actually sustainable — like actual use for people,” Bloomberg reported citing Buterin.
Grassroots Push: Ethereum’s Loyalists See Opportunity
Despite growing critics, Ethereum’s most diehard supporters remain undeterred. They view the pessimism around the largest altcoin by market cap metrics as an inflection point for a turnaround.
“This is a bottom signal. Mainstream media almost always get the timing wrong,” a user on X remarked.
Ethereum Layer-2 (L2) solutions continue to dominate chain activity, while real-world asset (RWA) growth on Ethereum looks “exponential,” the user added.
Other users also reacted to the Bloomberg article, which renewed bullishness.
“Was starting to feel bearish but this post has me all bulled up again,” one added in a post.
These responses, among others, speak to Ethereum’s strong community, which has tended to shine in the face of adversity and innovation.
There is no political spectacle for Ethereum, unlike Bitcoin, with growth hinging on scalability and real-world use.
Recently, Buterin outlined a roadmap to Ethereum’s L2 ecosystem, calling for funding of open-source development to guarantee continued progress.
His vision is already coming to fruition as projects like Celo successfully transition to Ethereum layer-2 solutions. As BeInCrypto reported, Celo completed the migration after 20 months of testing, which aimed to improve scalability and transaction efficiency.
Adoption of Ethereum’s L2 scaling solutions, such as Arbitrum, Optimism, and Polygon, has also increased.
This aligns with Buterin’s perspective that sustainable blockchain growth comes from strengthened infrastructures, not hype-driven narratives.
These moves indicate that while speculation on Ethereum may be declining, long-term technological adoption could pick up the slack.
Can the Pectra Upgrade Flip the Narrative?
Likewise, Ethereum managed to overcome challenges through significant upgrades. Against that backdrop, its soon-to-be-released Pectra Upgrade could be revolutionary.
Though delays have frustrated some in the community, the upgrade is anticipated to offer improved security, transaction efficiency, and developer-friendly tools.
Ethereum’s continued commitment to innovation and ongoing testnet trials may be the perfect catalyst for reclaiming its DeFi throne. The network’s dominance in decentralized finance (DeFi) and NFT (non-fungible tokens) ecosystems proves particularly resilient.
Indeed, meme coins and speculative trading have shifted to faster chains such as Solana.
That said, when it comes to high-value applications, Ethereum is still at the heart of it all — from decentralized exchanges (DEXs) to institutional-grade financial products.
The question now, however, is whether Ethereum’s focus on real-world adoption can preserve and outlast Bitcoin’s dominance in the halls of political and financial attention.
With the Pectra upgrade on the horizon and a community loyal to the chain’s dominance in the ecosystem, Ethereum may soon show again that its greatest strength lies not in the hype but in resilience and innovation.

Despite community optimism, Ethereum’s price is down by 2.22% in the last 24 hours. BeInCrypto data shows ETH was trading for $1,842 as of this writing.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Crypto Derivatives Get a Boost from US CFTC

The US Commodities Futures Trading Commission (CFTC) scrapped a key directive that had previously signaled increased scrutiny for digital asset derivatives.
This decision indicates a friendlier regulatory climate for digital assets in the US, given the Trump administration’s pro-crypto stance.
CFTC Loosens Oversight for Crypto Derivatives
The CFTC withdrew Staff Advisory No. 23-07 and No. 18-14 by its Division of Clearing and Risk (DCR).
The former, issued in May 2023, focused on the risks of clearing digital assets. Meanwhile, the latter targeted virtual currency derivatives listings.
Upon establishment, both directives hinted at the singling out of crypto products for tougher oversight.
However, both have now been deemed unnecessary, effective immediately, amid the commodities’ regulator’s push toward regulatory consistency.
The decision indicates a shift to treating digital asset derivatives like those on Ethereum (ETH) as traditional finance (TradFi) products.
“As stated in today’s withdrawal letter, DCR determined to withdraw the advisory to ensure that it does not suggest that its regulatory treatment of digital asset derivatives will vary from its treatment of other products,” the CFTC explained.
This move will eliminate the perceived distinctions between digital asset derivatives and TradFi instruments.
It also paves the way for enhanced market participation, which will facilitate broader involvement from financial institutions in the digital asset derivatives market. This could lead to increased liquidity and market maturity.
Nevertheless, the advisory warned derivatives clearing organizations (DCOs) to prepare for risk assessments specific to digital products’ unique characteristics.
Therefore, while it reflects the CFTC’s commitment to promoting innovation, it also suggests the intention to maintain strong financial oversight.
Meanwhile, this decision comes only weeks after the Office of the Comptroller of the Currency (OCC) allowed US banks to offer crypto and stablecoin services without prior approval.
However, the OCC had articulated that despite lifting the approval requirement, banks must maintain strong risk management controls akin to those required for traditional banking operations.
“The OCC expects banks to have the same strong risk management controls in place to support novel bank activities as they do for traditional ones,” said Rodney E. Hood, the acting Comptroller of the Currency.
Therefore, the CFTC’s move to eliminate regulatory bias for crypto derivatives marks a major divide in US policy. On the one hand, the CFTC seeks to scrap the distinction between crypto derivatives and TradFi instruments.
On the other hand, the FDIC (Federal Deposit Insurance Corporation) and OCC want banks to maintain risk management controls similar to those required for traditional banking operations despite providing crypto and stablecoin services.
Notwithstanding, these efforts mirror a growing trend among US financial regulators to lower barriers and foster responsible innovation in the crypto industry.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
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