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Rachel Conlan on Binance’s Expansion and Community

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During ETHWarsaw, held on 5-6 September 2024, BeInCrypto had the exclusive opportunity to attend a special event organized by Binance, where key representatives shared insights into the company’s growth and future plans. Among the highlights of the event was an insightful interview with Rachel Conlan, Binance’s Global Chief Marketing Officer, who played a crucial role in shaping the company’s global marketing strategy.

The event, dedicated to select media outlets, offered an intimate setting for discussions on the crypto landscape, particularly in markets like Poland and LATAM. Rachel Conlan shared her thoughts on Poland’s growing role in the European crypto ecosystem, citing high adoption rates and a thriving tech-savvy population. This conversation, held against the backdrop of ETHWarsaw, also touched on the broader global trends impacting Binance, including increased institutional interest and the company’s focus on community-driven growth.

BeInCrypto Meets Rachel Conlan at ETHWarsaw

Jakub Dziadkowiec (JD): Hello Rachel! How are you doing today?

Rachel Conlan (RC): I’m well. How are you doing? Thank you for joining us today.

JD: Thank you. It was a pleasure listening to your speech at the beginning of our lunch here at ETHWarsaw. Could you briefly explain your role at Binance and share some of the most recent developments you’ve been covering?

RC: I am the Global Chief Marketing Officer at Binance. I’ve got the most fun role within the business, but it’s also one of the most challenging because I’m responsible for growing the industry. I’ve been in the role for a couple of years now, and I’m really lucky to work with Richard Teng, our founders, and the broader team.

Binance is in a strong position right now. After seven years, we’ve reached 219 million users, which is an incredible milestone. But it’s also a huge responsibility because it means we must continuously improve our products, optimize what we already have, and ensure Binance is always safe and secure for our users.

JD: That sounds like a lot of responsibility.

RC: It definitely is. But when we think about it, our user base is still in its early stages of growth.

Lukasz Pierwienis (Binance), Jakub Dziadkowiec and Rachel Conlan (Binance)
Lukasz Pierwienis, Jakub Dziadkowiec and Rachel Conlan at ETHWarsaw

The Growth Potential of Crypto Adoption

JD: Yes, this is one of the main points you often emphasize—that crypto is still in the early adoption phase, with a lot of room for growth. What’s your take on that? How much growth potential do you see?

RC: The potential to unlock is still enormous. Currently, global crypto penetration is around 5-6%, representing roughly 500-600 million users. Many users have second or third accounts, but the adoption is still in its early stages.

Recently, we’ve seen significant attention on the industry—since ETF approval in December, the Bitcoin halving, and the influx of institutions into the space. From a marketing perspective, this momentum is a dream.

I was with the Google team last week, and they mentioned that Bitcoin became the most searched financial product globally in the first quarter of 2024. This kind of spotlight is incredibly exciting, and we’re fully committed to supporting our existing community while engaging with the next generation of crypto users, who are entering for various reasons.

Traveling and Expanding Binance’s Global Presence

JD: You’ve been traveling a lot, given your global marketing responsibilities. Can you share some of the places you’ve visited recently, and what your plans are for the next few months?

RC: Over the past year, I’ve probably visited around 25 different countries with Binance. Most recently, I spent time in the LATAM region, which is an important and rapidly growing market for us. The crypto penetration there ranges from 12% to 20%.

People in LATAM use crypto for different reasons, from using stablecoins to protect their assets against high inflation and unstable governments, to institutional trading and high-level training.

However, I arrived here in Poland just yesterday, and it’s my first time visiting. I’m Irish, and I’ve had Polish friends for over 20 years, but seeing the appetite and curiosity for crypto and blockchain here is extraordinary. Poland is far ahead of much of Europe in terms of crypto penetration.

JD: That leads me to my next question. You’ve mentioned that Poland ranks in the top three European countries within the Binance ecosystem. Could you elaborate on how you perceive Poland as a market for Binance, both in Europe and globally?

RC: One thing I love about the crypto industry, having worked in traditional finance for a long time, is how it’s turning the global financial map upside down. When we grew up, cities like New York, London, Hong Kong, and Singapore were seen as financial hubs.

But now, we’re seeing places like Dubai and Abu Dhabi take leading positions in crypto. Poland is another prime example—its crypto penetration is at 11.7%, while most of Europe is at just 5%. That’s a significant difference.

Poland’s Role in the Global Crypto Ecosystem

JD: That’s quite close to the LATAM region penetration rates you mentioned earlier. What do you think drives this high adoption rate in Poland?

RC: I believe there are two main reasons, from an outsider’s perspective. First, Poland has an incredibly tech-savvy and digitally literate population that’s very engaged with the digital world—not just in terms of trading, but in the broader crypto and blockchain industry.

Second, this has led to the rise of incredible businesses and Web3 startups coming out of Poland. Even just walking around the ETHWarsaw conference, you can feel the energy and enthusiasm for the space.

JD: That’s true. As a Pole, it’s great to see how local events are becoming international ones, with esteemed guests like yourself and representatives from top global crypto companies. It’s amazing that we’re establishing new crypto financial centers for the future.

RC: Exactly! The landscape of financial centers could look completely different in the next few decades. Just last night, we had 500 crypto enthusiasts join us for a meet-up, and I got to hear their stories—how they got into the industry. Some were recent adopters, while others were OGs.

There’s so much potential here, and Poland has the appetite and infrastructure to support it. One interesting fact I learned this week is that Poland ranks in the top 10 globally for the number of crypto ATMs. That’s a significant achievement and a big part of making crypto accessible for the next generation.

Accessibility and Community in Crypto Adoption

JD: That focus on accessibility resonates with our traditional banking system as well. Poland has a highly developed payment system called BLIK, which allows users to send money instantly peer-to-peer, without the need for bank interference. This kind of technological development is a great foundation for the growth of crypto adoption.

RC: Yes, it’s a huge opportunity. You’re right — localization is key, not just having a presence but ensuring we’re speaking the local language and addressing the needs of each community. That’s something we’re focusing on at Binance as well. It’s not just about talking to these communities but engaging with them at a grassroots level.

JD: That must be costly, right? Establishing small, local communities requires specialists in each area. But I imagine it’s worth the effort to build these growing communities. For example, I recently met David Princay, who’s been a mastermind in growing Binance communities in France and other European markets.

RC: David is amazing! He was one of our former Binance Angels. Speaking of which, our Binance Angels program operates globally, and we have around 500 Angels who are early crypto adopters dedicated to sharing their knowledge. They volunteer their time, and their incentives are non-monetary.

Poland accounts for 2% of the global program, which is impressive considering we’re in 100 markets. These Angels support our educational initiatives, spending time both online and in person with communities, helping people understand how to navigate what can sometimes be a complex industry.

JD: Rachel, thank you so much for the interview. It’s been a pleasure talking with you.

RC: I really appreciate it. Thank you so much!

Disclaimer

In compliance with the Trust Project guidelines, this opinion article presents the author’s perspective and may not necessarily reflect the views of BeInCrypto. BeInCrypto remains committed to transparent reporting and upholding the highest standards of journalism. Readers are advised to verify information independently and consult with a professional before making decisions based on this content.  Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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3 Meme Coins to Watch For The Last Week of February 2025

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DOGEai, TST, and BROCCOLI are three meme coins drawing attention for the last week of February. DOGEai, launched on Solana, is up 110% in the past seven days, positioning itself as a leading AI meme coin.

TST remains one of the most popular meme coins on the BNB chain despite a recent correction. At the same time, BROCCOLI, inspired by Binance co-founder CZ’s dog, has also seen significant volatility.

DOGEai (DOGEAI)

DOGEai is an artificial intelligence coin launched on Solana. Its market cap is now $32 million, up 82% in the last seven days. This rise has positioned DOGEai as one of the most talked-about AI meme coins in recent days.

DOGEAI Price Analysis.
DOGEAI Price Analysis. Source: TradingView.

DOGEai leverages multiple narratives, including Dogecoin’s popularity, the growing interest in DOGE (Department of Government Efficiency), and the broader AI cryptos trend. It defines itself as “an autonomous AI agent here to uncover waste and inefficiencies in government spending and policy decisions,” offering bill summaries and insights into government expenditures.

If the current uptrend continues, DOGEai could test the resistance at $0.048, with potential targets at $0.059 and $0.069. However, if a downtrend emerges, DOGEai has support at $0.030, and if that level is lost, it could drop to $0.018 or even $0.0092.

Test (TST)

TST has emerged as one of the most popular meme coins on the BNB chain, benefiting from the chain’s growing volume, which recently even surpassed Solana.

In the days following its launch, TST reached a market cap close to $500 million, then entered a strong correction phase. Its market cap has since dropped to $78 million.

TST Price Analysis.
TST Price Analysis. Source: TradingView.

If the BNB narrative gains strength again, TST could benefit as one of its most popular meme coins and may test the resistance at $0.10. A breakout above this level could push TST to $0.20 or even $0.25 if buying pressure intensifies.

However, if TST fails to regain strong upward momentum, it could test the support at $0.0719 and potentially drop to its lowest levels since February 9.

CZ’S Dog (BROCCOLI)

BROCCOLI was launched a few weeks ago after Binance co-founder CZ revealed his dog’s name, sparking a flood of BROCCOLI tokens on the market.

The largest of these tokens quickly surged to a $249 million market cap in its early days but has since dropped to $52 million.

Like TST, BROCCOLI benefited from the recent rise of the BNB ecosystem but has since entered a strong correction phase. It is down 40% in the last seven days.

BROCCOLI Price Analysis.
BROCCOLI Price Analysis. Source: TradingView.

If the downtrend continues, BROCCOLI could test support near $0.04, and a break below this level could push it to its lowest price since launch.

However, if the BNB ecosystem and meme coins regain traction, BROCCOLI could benefit, especially given the popularity of dog-related meme coins like Dogecoin and Shiba Inu. In this bullish scenario, BROCCOLI could rise to test the resistance at $0.113.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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Ethereum Rollback Debate Intensifies After Bybit Hack

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The crypto community is divided over calls for an Ethereum blockchain rollback following a massive security breach at Bybit.

On February 21, the exchange lost nearly $1.5 billion in ETH to hackers, sparking discussions about whether Ethereum should intervene to recover the stolen funds.

What is a Blockchain Rollback?

A blockchain rollback, also known as a reorganization, involves reversing confirmed transactions to restore the network to an earlier state.

This process usually happens after a major security breach or exploit. Validators must reach a consensus to discard the affected blocks, effectively erasing the malicious transactions.

Despite its potential benefits, a rollback remains a controversial and rarely used measure due to its impact on a blockchain’s trust and decentralization.

Blockchains operate on the principle of immutability, meaning transactions are expected to be final once confirmed. So, rolling back transactions challenges this principle, raising concerns about the security and reliability of the network.

Crypto Leaders Clash Over Ethereum Rollback Proposal

BitMEX co-founder Arthur Hayes has been vocal in advocating for a rollback to solve the ByBit hack. He pointed to the 2016 DAO hack, where Ethereum underwent a hard fork to recover stolen funds, as precedent.

Hayes argued that since Ethereum previously compromised on immutability, another intervention should not be off the table.

“My own view as a mega ETH bag holder is ETH stopped being money in 2016 after the DAO hack hardfork. If the community wanted to do it again, I would support it because we already voted no on immutability in 2016,” Hayes said.

JAN3 CEO Samson Mow also supported the rollback, stating it could prevent North Korea from using the stolen funds to fund its nuclear weapons program.

However, not everyone agrees. Pseudonymous crypto trader Borovik strongly opposed the idea, arguing that a rollback would jeopardize Ethereum’s credibility and neutrality.

Bitcoin advocate Jimmy Song also dismissed the possibility, stating that the Bybit hack cannot be compared to the 2016 DAO exploit. Song emphasized that the DAO hack allowed for a 30-day intervention, whereas the Bybit attack is already finalized, making a rollback impractical.

“I know people are expecting the Ethereum Foundation to roll back the chain, but I suspect it’s already too much of a mess to do it cleanly,” Song added.

Meanwhile, Ethereum supporter Adriano Feria introduced an alternative perspective. He argued that Bybit could have avoided this situation by using a Layer 2 (L2) solution with conditional reversible transactions.

According to Feria, blockchain technology needs some form of reversibility to ensure real-world adoption.

“Whether through social recovery or another pre-determined, immutable, and transparent decision-making process, real-world mass adoption will not work without reversible transactions. Without this capability, transactional activity will inevitably gravitate toward TradFi systems that already provide it,” Feria stated.

This debate raises a fundamental question for Ethereum: should it prioritize immutability or intervene in extreme cases?

While some see a rollback as a necessary response to an unprecedented loss, others fear it could undermine the core principles of decentralization. Ethereum’s next steps will likely shape its long-term credibility and trust within the crypto space.

Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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Berachain (BERA) Falls 15% After Recent Rally Surge

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Berachain (BERA) is down almost 15% in the last 24 hours, with its market cap now at $778 million, although its price remains up nearly 20% over the past seven days. This sharp pullback comes after a strong rally between February 18 and February 20, when BERA reached levels above $8.5.

BERA’s Relative Strength Index (RSI) has dropped from overbought levels, signaling a loss of bullish momentum, while its Directional Movement Index (DMI) shows growing bearish pressure. As BERA navigates this correction phase, it faces key support at $6.1, with potential resistance levels at $8.5, $9.1, and $10 if bullish momentum returns.

BERA RSI Is Dropping Steadily After Touching Overbought Levels

Berachain Relative Strength Index (RSI) is currently at 50.6, down sharply from 86.7 just two days ago when its price surged above $8.5. RSI is a momentum oscillator that measures the speed and change of price movements, ranging from 0 to 100.

It is commonly used to identify overbought or oversold conditions, with values above 70 indicating overbought levels and below 30 suggesting oversold territory.

The steep decline in BERA’s RSI reflects a significant loss of bullish momentum after reaching overbought levels above 86, where a correction was likely.

BERA RSI.
BERA RSI. Source: TradingView.

With RSI now at 50.6, BERA is in a neutral zone, suggesting that buying and selling pressures are relatively balanced.

This could indicate a period of consolidation as the market digests recent gains. If RSI continues to decline below 50, it could signal increasing bearish momentum. This could lead to a further price drop for BERA.

Conversely, if RSI stabilizes and begins to rise, it could suggest renewed buying interest and a potential recovery in Berachain price.

BERA DMI Chart Shows Buyers Are Losing Control

Berachain Directional Movement Index (DMI) chart shows its Average Directional Index (ADX) currently at 50.5, after peaking at 60.2 yesterday, up from just 13.3 five days ago. ADX is an indicator used to measure the strength of a trend, regardless of its direction, ranging from 0 to 100.

Values above 25 typically indicate a strong trend, while values below 20 suggest a weak or sideways market. The sharp rise in ADX reflects a significant increase in trend strength, confirming that BERA has been experiencing strong directional movement recently.

BERA DMI.
BERA CMF. Source: TradingView.

Meanwhile, BERA’s +DI is at 24.4, down from 48.4 two days ago, indicating weakening bullish momentum. Meanwhile, -DI has risen to 15.1 from 4.9, suggesting growing bearish pressure.

This shift signals that the bullish trend that drove prices higher is losing steam, and selling interest is beginning to increase.

If -DI continues to rise above +DI, it could indicate a bearish crossover, signaling a potential reversal or deeper correction in BERA’s price. However, if +DI stabilizes and moves upward again, it could suggest a continuation of the uptrend, albeit with reduced momentum.

Will Berachain Fall Below $6 Soon?

Berachain surged 53% between February 18 and February 20, pushing its price above $8.5 after the coin struggled following its airdrop. However, after this sharp rally, BERA entered a correction phase and is currently down almost 15% in the last 24 hours.

This pullback suggests profit-taking and a shift in market sentiment as buyers hesitate to push prices higher. If the downtrend continues, BERA could soon test the support at $6.1, and a break below this level could lead to a further decline towards $5.48, reflecting increased selling pressure.

BERA Price Analysis.
BERA Price Analysis. Source: TradingView.

On the other hand, if Berachain can regain its bullish momentum from a few days ago, it could rise above $8.5 again, potentially testing the next resistance levels at $9.1 or even $10.

To confirm this bullish scenario, Berachain would need to see renewed buying interest and strong upward momentum. If buyers can defend key support levels and push the price above resistance zones, it could indicate the continuation of the uptrend.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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