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Crypto Brands Return to Sports Sponsorships With 26 Deals

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Crypto sports sponsorship is cautiously rebounding in 2024, signaling a modest revival from the downturn following the boom in 2021. Despite these signs of recovery, the sector still falls short of reaching the highs witnessed during the peak year.

The increase in sports sponsorship also indicates a recovery of the crypto market. Brands are sponsoring sports teams because they have additional funds available for such marketing activities.

The crypto industry started heavily investing in sports sponsorship in 2021. During that year, the industry saw an unprecedented expansion with 42 new deals, representing 45.6% of the total 92 sports sponsorships from 2021 to 2024.

This growth was propelled by a bullish digital currency market, which led to significant agreements. Notably, Crypto.com secured a $700 million deal for the naming rights of Staples Center, renaming it to Crypto.com Arena.

Additionally, FTX entered into a $210 million sponsorship with esports group Team SoloMid. The aggressive sponsorship came as firms sought mainstream visibility and adoption.

Read more: 14 Best Crypto Marketing Agencies for 2024

However, the narrative shifted drastically in 2022 with the market’s downturn. The sector saw a severe reduction in new deals, dropping to 25. The collapse of FTX, previously a key player, led to canceled deals, including its partnerships with the Miami Heat and other sports platforms.

Despite the downturn, some firms like Bybit and Vechain managed to secure substantial agreements; Bybit secured a $150 million deal with Red Bull Racing, and Vechain signed a $100 million contract with UFC.

The downward trend persisted into 2023, with only 8 new sponsorships signed, though 14 existing deals were renewed. Amidst prolonged bearish market conditions and the FTX fallout, the industry remained cautious, limiting substantial financial commitments. However, OKX demonstrated resilience by securing a $70 million deal with Manchester City, illustrating that strategic investments could still thrive.

By 2024, the industry witnessed a gentle recovery, with 26 new sponsorships and 16 continuing from prior years. Noteworthy among these was Crypto.com’s sponsorship with the UEFA Champions League and BlockDAG’s $10 million deal with Borussia Dortmund (BVB). Additionally, Bitget announced a new partnership with LaLiga to enhance crypto adoption in Southeast Asia, Eastern Europe, and Latin America.

“The volume of new sponsorships has not surpassed the 2021 levels, but the uptick in activity suggests crypto firms are slowly re-entering the sports space,” CoinGecko said.

Read more: Top 5 Crypto Companies That Might Go Public (IPO) in 2024

Crypto Sponsorships in Sports
Crypto Sponsorships in Sports. Source: CoinGecko

Specifically, crypto sponsorships have primarily focused on football, with early adopters including prominent clubs like Manchester United, Chelsea, and Manchester City. The strategy extended to global events such as the UEFA Champions League and the FIFA World Cup, leveraging football’s massive international following.

Despite the market’s volatility, some partnerships, like Crypto.com’s diverse sponsorships and Bybit’s strong presence in Formula 1, have become long-term success stories.

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Coinbase Tries to Resume Lawsuit Against the FDIC

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Coinbase asked a DC District Court if it could resume its old lawsuit against the FDIC. Coinbase sued this regulator over Operation Choke Point 2.0 and claimed that it’s still refusing to release relevant information.

Based on the information available so far, it’s difficult to draw definitive conclusions. The FDIC maintains that it responded to its opponents’ questions truthfully, though it has shown delays in the past.

Coinbase vs the FDIC

Coinbase, one of the world’s largest crypto exchanges, has been in a few fights with the FDIC. The firm has been pursuing the FDIC over Operation Choke Point 2.0 for months now, and has achieved impressive results. Despite this, however, Coinbase is asking the DC District Court to resume its litigation against the regulator:

“We’re asking the Court to resume our lawsuit because the FDIC has unfortunately stopped sharing information. While we would have loved to resolve this outside of the legal system – and we do appreciate the increased cooperation we’ve seen from the new FDIC leadership – we still have a ways to go,” claimed Paul Grewal, Coinbase’s Chief Legal Officer.

The FDIC has an important role in US financial regulation, primarily dealing with banks. This gave it a starring role in Operation Choke Point 2.0, hampering banks’ ability to deal with crypto businesses. However, it recently started a pro-crypto turn, releasing tranches of incriminating documents and revoking several of its anti-crypto statutes.

Grewal said that he “appreciated the increased cooperation” from the FDIC but that the cooperation stopped weeks ago. According to Coinbase’s filing, the FDIC hasn’t sent any new information since late February and claimed in early March that the exchange’s subsequent requests were “unreasonable and beyond the scope of discovery.”

On one hand, the FDIC has previously been slow to make relevant disclosures in the Coinbase lawsuit. On the other hand, Operation Choke Point 2.0 sparked significant tension within the industry, and a determined group is now aiming to significantly weaken the regulatory bodies involved.

Until the legal battle continues, it’ll be difficult to make any definitive statements. The FDIC will likely have two weeks to respond to Coinbase’s request.

Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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BlackRock’s Larry Fink Thinks Crypto Could Harm The Dollar

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Larry Fink, CEO of BlackRock, claimed in a recent letter that Bitcoin and crypto could damage the dollar’s international standing. If investors treat Bitcoin as an inflation hedge to the dollar, it could precipitate serious trouble.

However, he was also adamant that the industry offers a lot of advantages, particularly through tokenization.

Larry Fink Sees Opportunity in Crypto

BlackRock is the leading Bitcoin ETF issuer in the US, and its CEO Larry Fink has long been bullish on Bitcoin. However, as Fink described in his most recent Annual Chairman’s Letter to investors, crypto’s best interest doesn’t always align with TradFi or the dollar.

“The US has benefited from the dollar serving as the world’s reserve currency for decades. But that’s not guaranteed to last forever. By 2030, mandatory government spending and debt service will consume all federal revenue, creating a permanent deficit. If the US doesn’t get its debt under control… America risks losing that position to digital assets like Bitcoin,” he said.

To be clear, Fink insisted that he supports crypto and listed some practical problems that he believes it can solve. He expressed a particular interest in asset tokenization, claiming that a digital-native infrastructure would improve and democratize the TradFi ecosystem.

Despite these advantages, Fink recognizes the danger that crypto can present to the US economy if not properly managed. He addressed the longstanding practice of using crypto to hedge against inflation, a wise practice for many assets.

However, if a wide swath of investors think Bitcoin is more stable than the dollar, it would threaten USD’s status as the world reserve currency. A scenario like that would be very dangerous to all of TradFi, and Fink has a particular interest in protecting BlackRock. Such an event would doubtlessly impact crypto as well.

“Decentralized finance is an extraordinary innovation. It makes markets faster, cheaper, and more transparent. Yet that same innovation could undermine America’s economic advantage if investors begin seeing Bitcoin as a safer bet than the dollar,” Fink added.

He didn’t offer too many specific solutions to this growing problem, but Fink isn’t the only person concerned with the issue. President Trump recently suggested that stablecoins could promote dollar dominance worldwide. Even if the dollar is seen as unstable, its adoption within a rapidly growing global industry like stablecoins could help reinforce its strength and relevance.

Of course, there are also drawbacks to Trump’s plan. Larry Fink acknowledged a possible threat from crypto, but continues to espouse its utility. Its benefits are too good to ignore.

Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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XRP Bears Lead, But Bulls Protect Key Price Zone

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XRP has experienced a significant downturn in recent price action, with its value dropping nearly 15% over the past seven days as bears maintain control of the market. The coin’s technical indicators are showing mixed signals, with the RSI rebounding from oversold territory while Ichimoku Cloud patterns continue to paint a predominantly bearish picture.

Despite yesterday’s test of the critical $2.06 support level resulting in a temporary bounce, the momentum remains negative, with short-term EMAs positioned below long-term averages. The move from extreme oversold conditions suggests XRP might be entering a consolidation phase before its next significant price movement.

XRP RSI Is Up From Oversold Levels

XRP’s Relative Strength Index (RSI) is currently at 36.37, showing a notable rebound from a low of 27.49 just a few hours ago. This upward shift indicates a shift in momentum, as buying interest has started to pick up after a period of heavy selling pressure.

Although still in the lower range, this recovery suggests that traders may be stepping back in. That could mean they are potentially viewing the recent dip as an opportunity.

XRP RSI.
XRP RSI. Source: TradingView.

RSI is a widely used momentum indicator that measures the speed and change of price movements on a scale from 0 to 100. Readings below 30 typically indicate that an asset is oversold and may be undervalued, while readings above 70 suggest it is overbought and could be due for a correction.

XRP’s bounce from 27.49 to 36.37 signals that it may have just exited oversold conditions. This could mean that the recent selling phase is easing. If the buying momentum continues to build, XRP might be entering the early stages of a potential recovery.

XRP Ichimoku Cloud Shows A Bearish Scenario

XRP’s Ichimoku Cloud chart shows that the price action remains below both the red baseline (Kijun-sen) and the blue conversion line (Tenkan-sen). That indicates the prevailing momentum is still bearish.

The candles are also forming well beneath the cloud, which reflects a broader downtrend.

When the price is under all major Ichimoku components like this, it typically signals continued downward pressure unless a strong reversal breaks those resistance levels.

XRP Ichimoku Cloud.
XRP Ichimoku Cloud. Source: TradingView.

Additionally, the cloud ahead is red and spans horizontally with a downward slope, reinforcing the bearish outlook in the near term. The thickness of the cloud suggests moderate resistance if the price attempts to move upward.

However, some consolidation is evident in the recent candles, showing that sellers may be losing some control.

For any potential trend reversal, XRP would need to break above the Tenkan-sen and Kijun-sen, and eventually challenge the cloud itself — a move that would require a clear uptick in momentum.

XRP Could Rise After Testing An Important Support Yesterday

XRP’s EMA lines are clearly aligned in a bearish formation, with the short-term averages sitting well below the long-term ones and a noticeable gap between them—highlighting strong downward momentum.

Yesterday, XRP price tested the support level at $2.06 and rebounded, showing that buyers are still active at that zone. However, this support remains critical. If it is tested again and fails to hold, XRP could fall further. Its next major support sitting around $1.90.

XRP Price Analysis.
XRP Price Analysis. Source: TradingView.

If the trend begins to shift and XRP breaks above the short-term EMAs, the first key resistance to watch is at $2.22. A successful move above this level could trigger a stronger recovery, potentially pushing the price toward $2.47.

If bullish momentum continues, the next upside target would be $2.59. For now, though, the EMA structure still leans bearish. XRP would need sustained buying pressure to flip the trend and aim for those higher resistance levels.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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