Market
Bybit COO Helen Liu on Cross-Cultural Leadership in Crypto
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Helen Liu has forged a dynamic path from tech giants like Nokia and Microsoft to her current role as Chief Operating Officer at Bybit. With a wealth of experience in HR leadership across multiple countries, Liu’s transition to the blockchain industry was driven by a passion for innovation and the inspiring vision of Bybit’s founders.
In this interview, she discusses her transition from traditional tech to crypto, how her global experience has shaped her approach, and the unique challenges she navigates as a woman in the industry.
Your journey from HR leadership roles at global tech companies like Nokia and Microsoft to becoming COO of Bybit looks very inspiring for us. What motivated you to transition from “traditional” tech?
I was drawn to Bybit by the company’s strong values — putting people first — and the vision of its founders. Although I didn’t have extensive crypto knowledge when I first joined, I quickly realized that the skills I developed in traditional tech leadership were highly transferable.
The founders’ inspiring leadership encouraged me to take on this new challenge, and I’ve since realized how my past experience has helped drive success in both tech and blockchain.
You’ve worked across several countries and industries. How has your international experience shaped your leadership style, especially in the crypto sector?
My professional journey began in China. Since then, I’ve had the opportunity to work in Finland, Singapore, Indonesia, and now Dubai. Each of these experiences has provided me with valuable global exposure and a deep understanding of different working cultures.
This international perspective has been instrumental in shaping my leadership style. Especially in the crypto sector, where adaptability and cross-cultural communication are key to driving innovation and fostering collaboration.
As a female leader in the crypto space, what unique challenges have you faced, and how have you navigated them?
As a female leader in a male-dominated industry, I’ve observed differences in how male leaders approach business and relationships. Many blockchain ecosystem partners, KOLs, and institutional clients are men. They often thrive in social environments, which can feel energizing for them.
While I’m not naturally the most sociable person, I recognize the importance of these opportunities to build meaningful relationships. I approach these interactions by actively listening to their needs and challenges, inviting them to our office, or arranging meetings to deep dive together on areas we can do better. This allows me to have more empathy and listen to their pain points and establish a more personal connection.
Interestingly, many male clients feel comfortable sharing aspects of their career lives with me and often seek advice, especially in regions like Brazil and Argentina. It’s in these moments that I find a deeper level of engagement, where we discuss not only business but also personal challenges and aspirations.
What is the most significant leadership lesson you’ve learned throughout your career? How do you apply it in your role?
Throughout my career, I’ve gained invaluable lessons from working in diverse regions and cultures. During my time in Finland, I was in a role leading competence development for global Demand and Supply Chain where I learned the importance of making decisions with a global perspective, understanding the complexities and nuances of international markets. This experience taught me to approach broader issues with a clear rationale, balancing local needs with global objectives.
At Microsoft’s APAC office in Singapore, I witnessed firsthand the power of precision and excellence. The team demonstrated remarkable proficiency, a positive attitude, and zero-defect execution, which reinforced my belief in striving for accuracy and efficiency in all operations.
In Indonesia, I embraced the company’s deep-rooted culture of care, love, and forgiveness through Muslim culture. This philosophy of giving and fostering employee well-being has shaped my belief that a supportive and compassionate work environment is key to building strong, resilient organizations.
Now in Dubai at Bybit’s headquarters, I’m energized by the vibe of crypto and by the passion of the local community. I see this as an opportunity to harness diverse talents that align with the values of the industry, driving Bybit’s global expansion.
The mix of inclusivity, innovation and young entrepreneurship here enables us to accelerate as a truly crypto-native company. Each of these experiences has shaped my leadership style, helping me apply a blend of strategic thinking, precision, and empathy in my role at Bybit and beyond.
You founded the Blockchain for Good Alliance, stressing blockchain’s potential for positive social impact. What personal experiences or insights led you to focus on this mission?
With the support and trust of over 51 million global registered users, Bybit deeply values the importance of giving back to the community. This sense of responsibility inspired me to explore how blockchain could be used for positive social impact, which led to the founding of the Blockchain for Good Alliance.
We believe that by leveraging the power of blockchain, we can help address real-world problems and make a meaningful difference. The Alliance is our way of ensuring that blockchain contributes to solving pressing global challenges.
As a founder of Moledao, what inspired you to focus on developing blockchain talent? What gaps do you see in the current landscape for growing future leaders in this space?
Moledao has two primary missions. First, we aim to empower entrepreneurs, recognizing how challenging it can be to build and complete projects without adequate support.
We encourage these builders to stay true to their vision and persevere. Second, we’re focused on creating a “LinkedIn for blockchain talent.” The crypto industry is still in its infancy compared to traditional sectors, with many young leaders who have ambitious mindsets but require guidance. Moledao acts as a mentor, offering leadership, direction, and a platform where blockchain professionals can connect with alumni, find support, and access job opportunities.
Additionally, Moledao’s Founder Club and Hackathons help incubate new projects, providing entrepreneurs with a community of like-minded individuals to share ideas, offer mentorship, and support each other’s growth. These initiatives aim to nurture talent and build the next generation of blockchain leaders.
What are some personal habits or practices that help you stay effective and balanced while managing the complexities of a global operation in such a dynamic industry?
While I’m naturally a workaholic, I make time for activities like hiking and swimming, often with colleagues. These moments not only help me recharge but also open many new windows seeing a topic.
The casual interactions, especially with colleagues from different age groups, often spark new ideas and fresh perspectives. Balancing these activities with my work helps me stay energized and continuously think of doing the right things to drive immediate success and long-term vision.
What advice would you give to young women aspiring to leadership roles in emerging technologies?
My advice to all young talents aspiring to leadership roles in emerging technologies is to stay hungry but humbly. While achieving success is rewarding, it’s important to focus on long-term goals rather than just short-term wins.
Also, never settle too quickly — always be open to learning and trying something new. The tech is constantly evolving, and a mindset of continuous growth will help you navigate effectively in this space.
As women leaders, I believe our strength lies in operational excellence. For example, structuring a solid go-to-market plan, closely tracking metrics, and reflecting on outcomes before launching the next initiative.
This same attention to detail can be applied across many missions. I find that women often excel when it comes to ensuring things are done with precision and excellence.
Looking back at your career, what accomplishment are you most proud of, and how has it shaped your vision for the future of both your personal and professional life?
One of the proudest moments in my career was when Bybit became the world’s second-largest crypto exchange. To be honest, it was a great surprise, especially with such a lean team — yet, it was also the most committed team.
What makes this accomplishment so special is that our focus was never on chasing rankings. Instead, we dedicated ourselves to building trust and confidence with customers through products and services.
The recognition we’ve received has far exceeded our expectations, and it proves that our approach and efforts are on the right path. We are more engaged, to make even better achievements, to our clients, and to the industry.
Disclaimer
Following the Trust Project guidelines, this feature article presents opinions and perspectives from industry experts or individuals. BeInCrypto is dedicated to transparent reporting, but the views expressed in this article do not necessarily reflect those of BeInCrypto or its staff. Readers should verify information independently and consult with a professional before making decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
3 Meme Coins to Watch For The Last Week of February 2025
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DOGEai, TST, and BROCCOLI are three meme coins drawing attention for the last week of February. DOGEai, launched on Solana, is up 110% in the past seven days, positioning itself as a leading AI meme coin.
TST remains one of the most popular meme coins on the BNB chain despite a recent correction. At the same time, BROCCOLI, inspired by Binance co-founder CZ’s dog, has also seen significant volatility.
DOGEai (DOGEAI)
DOGEai is an artificial intelligence coin launched on Solana. Its market cap is now $32 million, up 82% in the last seven days. This rise has positioned DOGEai as one of the most talked-about AI meme coins in recent days.
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DOGEai leverages multiple narratives, including Dogecoin’s popularity, the growing interest in DOGE (Department of Government Efficiency), and the broader AI cryptos trend. It defines itself as “an autonomous AI agent here to uncover waste and inefficiencies in government spending and policy decisions,” offering bill summaries and insights into government expenditures.
If the current uptrend continues, DOGEai could test the resistance at $0.048, with potential targets at $0.059 and $0.069. However, if a downtrend emerges, DOGEai has support at $0.030, and if that level is lost, it could drop to $0.018 or even $0.0092.
Test (TST)
TST has emerged as one of the most popular meme coins on the BNB chain, benefiting from the chain’s growing volume, which recently even surpassed Solana.
In the days following its launch, TST reached a market cap close to $500 million, then entered a strong correction phase. Its market cap has since dropped to $78 million.
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If the BNB narrative gains strength again, TST could benefit as one of its most popular meme coins and may test the resistance at $0.10. A breakout above this level could push TST to $0.20 or even $0.25 if buying pressure intensifies.
However, if TST fails to regain strong upward momentum, it could test the support at $0.0719 and potentially drop to its lowest levels since February 9.
CZ’S Dog (BROCCOLI)
BROCCOLI was launched a few weeks ago after Binance co-founder CZ revealed his dog’s name, sparking a flood of BROCCOLI tokens on the market.
The largest of these tokens quickly surged to a $249 million market cap in its early days but has since dropped to $52 million.
Like TST, BROCCOLI benefited from the recent rise of the BNB ecosystem but has since entered a strong correction phase. It is down 40% in the last seven days.
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If the downtrend continues, BROCCOLI could test support near $0.04, and a break below this level could push it to its lowest price since launch.
However, if the BNB ecosystem and meme coins regain traction, BROCCOLI could benefit, especially given the popularity of dog-related meme coins like Dogecoin and Shiba Inu. In this bullish scenario, BROCCOLI could rise to test the resistance at $0.113.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Ethereum Rollback Debate Intensifies After Bybit Hack
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The crypto community is divided over calls for an Ethereum blockchain rollback following a massive security breach at Bybit.
On February 21, the exchange lost nearly $1.5 billion in ETH to hackers, sparking discussions about whether Ethereum should intervene to recover the stolen funds.
What is a Blockchain Rollback?
A blockchain rollback, also known as a reorganization, involves reversing confirmed transactions to restore the network to an earlier state.
This process usually happens after a major security breach or exploit. Validators must reach a consensus to discard the affected blocks, effectively erasing the malicious transactions.
Despite its potential benefits, a rollback remains a controversial and rarely used measure due to its impact on a blockchain’s trust and decentralization.
Blockchains operate on the principle of immutability, meaning transactions are expected to be final once confirmed. So, rolling back transactions challenges this principle, raising concerns about the security and reliability of the network.
Crypto Leaders Clash Over Ethereum Rollback Proposal
BitMEX co-founder Arthur Hayes has been vocal in advocating for a rollback to solve the ByBit hack. He pointed to the 2016 DAO hack, where Ethereum underwent a hard fork to recover stolen funds, as precedent.
Hayes argued that since Ethereum previously compromised on immutability, another intervention should not be off the table.
“My own view as a mega ETH bag holder is ETH stopped being money in 2016 after the DAO hack hardfork. If the community wanted to do it again, I would support it because we already voted no on immutability in 2016,” Hayes said.
JAN3 CEO Samson Mow also supported the rollback, stating it could prevent North Korea from using the stolen funds to fund its nuclear weapons program.
However, not everyone agrees. Pseudonymous crypto trader Borovik strongly opposed the idea, arguing that a rollback would jeopardize Ethereum’s credibility and neutrality.
Bitcoin advocate Jimmy Song also dismissed the possibility, stating that the Bybit hack cannot be compared to the 2016 DAO exploit. Song emphasized that the DAO hack allowed for a 30-day intervention, whereas the Bybit attack is already finalized, making a rollback impractical.
“I know people are expecting the Ethereum Foundation to roll back the chain, but I suspect it’s already too much of a mess to do it cleanly,” Song added.
Meanwhile, Ethereum supporter Adriano Feria introduced an alternative perspective. He argued that Bybit could have avoided this situation by using a Layer 2 (L2) solution with conditional reversible transactions.
According to Feria, blockchain technology needs some form of reversibility to ensure real-world adoption.
“Whether through social recovery or another pre-determined, immutable, and transparent decision-making process, real-world mass adoption will not work without reversible transactions. Without this capability, transactional activity will inevitably gravitate toward TradFi systems that already provide it,” Feria stated.
This debate raises a fundamental question for Ethereum: should it prioritize immutability or intervene in extreme cases?
While some see a rollback as a necessary response to an unprecedented loss, others fear it could undermine the core principles of decentralization. Ethereum’s next steps will likely shape its long-term credibility and trust within the crypto space.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Berachain (BERA) Falls 15% After Recent Rally Surge
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Berachain (BERA) is down almost 15% in the last 24 hours, with its market cap now at $778 million, although its price remains up nearly 20% over the past seven days. This sharp pullback comes after a strong rally between February 18 and February 20, when BERA reached levels above $8.5.
BERA’s Relative Strength Index (RSI) has dropped from overbought levels, signaling a loss of bullish momentum, while its Directional Movement Index (DMI) shows growing bearish pressure. As BERA navigates this correction phase, it faces key support at $6.1, with potential resistance levels at $8.5, $9.1, and $10 if bullish momentum returns.
BERA RSI Is Dropping Steadily After Touching Overbought Levels
Berachain Relative Strength Index (RSI) is currently at 50.6, down sharply from 86.7 just two days ago when its price surged above $8.5. RSI is a momentum oscillator that measures the speed and change of price movements, ranging from 0 to 100.
It is commonly used to identify overbought or oversold conditions, with values above 70 indicating overbought levels and below 30 suggesting oversold territory.
The steep decline in BERA’s RSI reflects a significant loss of bullish momentum after reaching overbought levels above 86, where a correction was likely.
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With RSI now at 50.6, BERA is in a neutral zone, suggesting that buying and selling pressures are relatively balanced.
This could indicate a period of consolidation as the market digests recent gains. If RSI continues to decline below 50, it could signal increasing bearish momentum. This could lead to a further price drop for BERA.
Conversely, if RSI stabilizes and begins to rise, it could suggest renewed buying interest and a potential recovery in Berachain price.
BERA DMI Chart Shows Buyers Are Losing Control
Berachain Directional Movement Index (DMI) chart shows its Average Directional Index (ADX) currently at 50.5, after peaking at 60.2 yesterday, up from just 13.3 five days ago. ADX is an indicator used to measure the strength of a trend, regardless of its direction, ranging from 0 to 100.
Values above 25 typically indicate a strong trend, while values below 20 suggest a weak or sideways market. The sharp rise in ADX reflects a significant increase in trend strength, confirming that BERA has been experiencing strong directional movement recently.
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Meanwhile, BERA’s +DI is at 24.4, down from 48.4 two days ago, indicating weakening bullish momentum. Meanwhile, -DI has risen to 15.1 from 4.9, suggesting growing bearish pressure.
This shift signals that the bullish trend that drove prices higher is losing steam, and selling interest is beginning to increase.
If -DI continues to rise above +DI, it could indicate a bearish crossover, signaling a potential reversal or deeper correction in BERA’s price. However, if +DI stabilizes and moves upward again, it could suggest a continuation of the uptrend, albeit with reduced momentum.
Will Berachain Fall Below $6 Soon?
Berachain surged 53% between February 18 and February 20, pushing its price above $8.5 after the coin struggled following its airdrop. However, after this sharp rally, BERA entered a correction phase and is currently down almost 15% in the last 24 hours.
This pullback suggests profit-taking and a shift in market sentiment as buyers hesitate to push prices higher. If the downtrend continues, BERA could soon test the support at $6.1, and a break below this level could lead to a further decline towards $5.48, reflecting increased selling pressure.
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On the other hand, if Berachain can regain its bullish momentum from a few days ago, it could rise above $8.5 again, potentially testing the next resistance levels at $9.1 or even $10.
To confirm this bullish scenario, Berachain would need to see renewed buying interest and strong upward momentum. If buyers can defend key support levels and push the price above resistance zones, it could indicate the continuation of the uptrend.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
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