Market
Binance CMO Rachel Conlan on Pushing Crypto into Mainstream

Rachel Conlan’s career journey has been anything but conventional. With over two decades of experience spanning marketing, media, and entertainment, Conlan now serves as the Chief Marketing Officer of Binance, one of the world’s leading cryptocurrency exchanges. Starting her career in the world of advertising, she honed her skills working with global Fortune 500 brands and guiding legacy companies through digital transformations.
In this interview, Conlan delves into her strategic approach to scaling Binance’s global marketing efforts, her insights on empowering women in crypto, and her mission to foster a more inclusive and decentralized financial ecosystem.
Can you share a bit about your background before joining Binance? How you made the switch to the crypto space?
Certainly! Before joining Binance, I spent over 20 years working across various industries, primarily focusing on marketing, media, and entertainment. My career began in advertising, which was an intense, fast-paced environment — perfect preparation for the crypto industry. From there, I worked with major global brands in the luxury and traditional banking sectors, helping them undergo digital transformations.
Eventually, I joined the Creative Artist Agency, one of the world’s largest sports and entertainment agencies, which is where I was first introduced to the world of crypto. Around five and a half years ago, during what felt like a gold rush in the crypto space, fintech and blockchain firms were looking for ways to establish cultural programs and reach new audiences.
I got the chance to work with founders of leading exchanges and platforms, which gave me a front-row seat to the evolution of this industry. It was fascinating to see how crypto was not only disrupting traditional finance but also redefining how we think about ownership and financial freedom.
That experience ignited my passion for this space because I genuinely believe in the transformative potential of blockchain technology. There’s a bigger mission at play here, one that’s about more than just financial transactions — it’s about democratizing access to financial tools and empowering individuals. I joined Binance two years ago, initially as the VP of Marketing, and after a year, I was honored to take on the role of Chief Marketing Officer.
How has your experience in “traditional” industries influenced your approach at Binance?
My background has been incredibly beneficial in shaping my approach to marketing in the Web3 space. One of the things that stood out to me when I joined Binance was how user-obsessed we are. In the world of traditional digital marketing, working with brands that had hundreds of millions of users taught me the importance of scalability and data-driven strategies. At Binance, we’re leveraging those lessons to optimize our user engagement.
For instance, we just crossed 238 million users globally, and my goal is to help us reach one billion users. Achieving that requires us to think differently about marketing. It’s not just about broadcasting a message but about building a genuine community. One of the key elements that sets crypto apart is its community-driven nature. At Binance, we rely heavily on insights from our users, leveraging data to inform everything from our product development to our marketing campaigns.
But it’s also about staying agile. Legacy brands often become bogged down by bureaucracy, which slows down innovation. In contrast, the crypto space moves at lightning speed. For example, if we notice something isn’t resonating with our users — like a trader competition that’s not performing as expected — we immediately dive into the data, adjust our strategy, and pivot, sometimes even on the same day. That agility is crucial because we’re constantly evolving, and we need to stay connected with our community to remain a leader in this industry.
What are some challenges you’ve observed for newcomers, especially women, entering the crypto industry?
The biggest challenge is often the culture shock. The crypto industry has its own unique set of terminologies and an incredibly fast-paced environment that can be intimidating for newcomers. I remember when I first started immersing myself in this space about six years ago, I found the vernacular overwhelming. But once you get past that initial learning curve, you realize that it’s not as complex as it seems. It’s just a matter of understanding the basics and then building on that foundation.
For women, the challenges are even more nuanced. Historically, industries like tech and finance have been male-dominated, and that extends to crypto as well. However, one of the things I love about this industry is that it’s starting to change. We’re seeing more women take on leadership roles, not just at Binance but across the board. At Binance, we are making conscious efforts to create an inclusive environment where diverse voices are valued.
One of the initiatives I’m particularly proud of is our focus on educating women in the crypto space. Last year, during Binance Blockchain Week, we launched a program in Istanbul aimed at educating women on how to responsibly engage with crypto. Our goal is to onboard 500 women by mid-2025, teaching them how to trade, invest, and take control of their financial future.
So far, we’ve reached the halfway mark, and it’s inspiring to see the impact, especially when I hear stories like that of a 65-year-old woman who turned a small investment into a significant return and then helped her friends get involved.
How do you personally stay balanced while leading such a high-pressure role?
It’s definitely a challenge, especially with the demands of a global role and a young family. I’ve learned the importance of prioritizing my well-being, even if it’s just a quick workout in the morning. It helps clear my mind and set a positive tone for the day. I’m also very intentional about how I spend my time. Delegation is key — I have an incredible team of 235 people who are much smarter than me in many areas, so I trust them to execute our vision.
Staying grounded and being able to recharge is crucial because this industry moves fast, and it can be easy to burn out if you’re not careful. I believe that taking care of myself ultimately makes me a better leader, allowing me to make clearer decisions and support my team more effectively.
Binance has been a key player in the crypto industry. How do you balance influencing both users and regulators?
It’s a delicate balance, but it’s one we take very seriously. As the largest crypto exchange, we have a responsibility to set the standard for the industry. Our approach is to engage proactively with regulators, even in regions where regulations are still evolving. Our compliance team is over a thousand strong, and we dedicate a significant amount of resources to ensure that we are not only compliant but also leading the conversation on best practices.
In markets where regulations aren’t yet defined, our team works directly with governments and regulatory bodies to help shape the frameworks. We believe that by taking a collaborative approach, we can help build a safer and more sustainable ecosystem. It’s not just about compliance for the sake of compliance — it’s about protecting our users and ensuring the long-term viability of the industry.
On the user side, we remain deeply committed to community engagement. We host over 1,500 events annually, including Binance Blockchain Week, where we bring together thought leaders, regulators, and users. These events are crucial for bridging the gap between regulators and the crypto community, allowing for open dialogue and collaboration.
Education seems to be a recurring theme in your strategy. Can you elaborate on your initiatives?
Education is at the heart of everything we do at Binance. To unlock the full potential of this industry, we need to focus on educating users at all levels. That’s why we invest heavily in platforms like Binance Academy, which has reached over 23 million readers. It’s designed to simplify complex topics and make them accessible to everyone, whether they’re complete beginners or seasoned traders.
In addition to our academy, we’re leveraging partnerships with influencers and Key Opinion Leaders to reach wider audiences. For instance, we collaborated with Pierre Gasly, Alpine F1 driver and an early adopter of crypto, to create content that demystifies crypto investments and addresses common misconceptions, such as the idea that crypto is a Ponzi scheme.
We also have an Angels program, where volunteers help onboard new users and answer their questions on platforms like Telegram and Discord. This grassroots approach has been incredibly effective in fostering a supportive community.
Finally, what advice would you give to women aspiring to leadership positions in the crypto space?
My advice is threefold. First, do your own research. The tools are out there, and a foundational understanding is crucial. Second, network relentlessly. Attend events, meet people, and don’t shy away from reaching out to others in the industry. The crypto community is very open, and people are usually happy to share their experiences.
Lastly, take the leap. Don’t wait for the perfect job or the perfect opportunity — it doesn’t exist. Be fearless, take that first step, and immerse yourself in the industry. Build your network, join associations, and keep pushing forward. The crypto world is built on community, and there’s always room for those willing to contribute.
Disclaimer
Following the Trust Project guidelines, this feature article presents opinions and perspectives from industry experts or individuals. BeInCrypto is dedicated to transparent reporting, but the views expressed in this article do not necessarily reflect those of BeInCrypto or its staff. Readers should verify information independently and consult with a professional before making decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Hedera (HBAR) Bears Dominate, HBAR Eyes Key $0.15 Level

Hedera (HBAR) is under pressure, down roughly 13.5% over the past seven days, with its market cap holding at around $7 billion. Recent technical signals point to growing bearish momentum, with both trend and momentum indicators leaning heavily negative.
The price has been hovering near a critical support zone, raising the risk of a breakdown below $0.15 for the first time in months. Unless bulls regain control soon, HBAR could face further losses before any meaningful recovery attempt.
HBAR BBTrend Has Been Turning Heavily Down Since Yesterday
Hedera’s BBTrend indicator has dropped sharply to -10.1, falling from 2.59 just a day ago. This rapid decline signals a strong shift in momentum and suggests that HBAR is experiencing an aggressive downside move.
Such a steep drop often reflects a sudden increase in selling pressure, which can quickly change the asset’s short-term outlook.
The BBTrend, or Bollinger Band Trend, measures the strength and direction of a trend using the position of price relative to the Bollinger Bands. Positive values generally indicate bullish momentum, while negative values point to bearish momentum.

The further the value is from zero, the stronger the trend. HBAR’s BBTrend is now at -10.1, signaling strong bearish momentum.
This suggests that the price is trending lower and doing so with increasing strength, which could lead to further downside unless buyers step in to slow the momentum.
Hedera Ichimoku Cloud Paints a Bearish Picture
Hedera’s Ichimoku Cloud chart reflects a strong bearish structure, with the price action positioned well below both the blue conversion line (Tenkan-sen) and the red baseline (Kijun-sen).
This setup indicates that short-term momentum is clearly aligned with the longer-term downtrend.
The price has consistently failed to break above these dynamic resistance levels, signaling continued seller dominance.

The future cloud is also red and trending downward, suggesting that bearish pressure is expected to persist in the near term.
The span between the Senkou Span A and B lines remains wide, reinforcing the strength of the downtrend. For any potential reversal to gain credibility, HBAR would first need to challenge and break above the Tenkan-sen and Kijun-sen, and eventually push into or above the cloud.
Until then, the current Ichimoku configuration supports a continuation of the bearish outlook.
Can Hedera Fall Below $0.15 Soon?
Hedera price has been hovering around the $0.16 level and is approaching a key support at $0.156.
If this support fails to hold, it could open the door for further downside, potentially pushing HBAR below the $0.15 mark for the first time since November 2024.

However, if HBAR manages to reverse its current trajectory and regain bullish momentum, the first target to watch is the resistance at $0.179.
A breakout above that level could lead to a stronger rally toward $0.20 and, if momentum continues, even reach $0.215. In a more extended bullish scenario, HBAR could climb to $0.25, signaling a full recovery and trend reversal.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Coinbase Tries to Resume Lawsuit Against the FDIC

Coinbase asked a DC District Court if it could resume its old lawsuit against the FDIC. Coinbase sued this regulator over Operation Choke Point 2.0 and claimed that it’s still refusing to release relevant information.
Based on the information available so far, it’s difficult to draw definitive conclusions. The FDIC maintains that it responded to its opponents’ questions truthfully, though it has shown delays in the past.
Coinbase vs the FDIC
Coinbase, one of the world’s largest crypto exchanges, has been in a few fights with the FDIC. The firm has been pursuing the FDIC over Operation Choke Point 2.0 for months now, and has achieved impressive results. Despite this, however, Coinbase is asking the DC District Court to resume its litigation against the regulator:
“We’re asking the Court to resume our lawsuit because the FDIC has unfortunately stopped sharing information. While we would have loved to resolve this outside of the legal system – and we do appreciate the increased cooperation we’ve seen from the new FDIC leadership – we still have a ways to go,” claimed Paul Grewal, Coinbase’s Chief Legal Officer.
The FDIC has an important role in US financial regulation, primarily dealing with banks. This gave it a starring role in Operation Choke Point 2.0, hampering banks’ ability to deal with crypto businesses. However, it recently started a pro-crypto turn, releasing tranches of incriminating documents and revoking several of its anti-crypto statutes.
Grewal said that he “appreciated the increased cooperation” from the FDIC but that the cooperation stopped weeks ago. According to Coinbase’s filing, the FDIC hasn’t sent any new information since late February and claimed in early March that the exchange’s subsequent requests were “unreasonable and beyond the scope of discovery.”
On one hand, the FDIC has previously been slow to make relevant disclosures in the Coinbase lawsuit. On the other hand, Operation Choke Point 2.0 sparked significant tension within the industry, and a determined group is now aiming to significantly weaken the regulatory bodies involved.
Until the legal battle continues, it’ll be difficult to make any definitive statements. The FDIC will likely have two weeks to respond to Coinbase’s request.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
BlackRock’s Larry Fink Thinks Crypto Could Harm The Dollar

Larry Fink, CEO of BlackRock, claimed in a recent letter that Bitcoin and crypto could damage the dollar’s international standing. If investors treat Bitcoin as an inflation hedge to the dollar, it could precipitate serious trouble.
However, he was also adamant that the industry offers a lot of advantages, particularly through tokenization.
Larry Fink Sees Opportunity in Crypto
BlackRock is the leading Bitcoin ETF issuer in the US, and its CEO Larry Fink has long been bullish on Bitcoin. However, as Fink described in his most recent Annual Chairman’s Letter to investors, crypto’s best interest doesn’t always align with TradFi or the dollar.
“The US has benefited from the dollar serving as the world’s reserve currency for decades. But that’s not guaranteed to last forever. By 2030, mandatory government spending and debt service will consume all federal revenue, creating a permanent deficit. If the US doesn’t get its debt under control… America risks losing that position to digital assets like Bitcoin,” he said.
To be clear, Fink insisted that he supports crypto and listed some practical problems that he believes it can solve. He expressed a particular interest in asset tokenization, claiming that a digital-native infrastructure would improve and democratize the TradFi ecosystem.
Despite these advantages, Fink recognizes the danger that crypto can present to the US economy if not properly managed. He addressed the longstanding practice of using crypto to hedge against inflation, a wise practice for many assets.
However, if a wide swath of investors think Bitcoin is more stable than the dollar, it would threaten USD’s status as the world reserve currency. A scenario like that would be very dangerous to all of TradFi, and Fink has a particular interest in protecting BlackRock. Such an event would doubtlessly impact crypto as well.
“Decentralized finance is an extraordinary innovation. It makes markets faster, cheaper, and more transparent. Yet that same innovation could undermine America’s economic advantage if investors begin seeing Bitcoin as a safer bet than the dollar,” Fink added.
He didn’t offer too many specific solutions to this growing problem, but Fink isn’t the only person concerned with the issue. President Trump recently suggested that stablecoins could promote dollar dominance worldwide. Even if the dollar is seen as unstable, its adoption within a rapidly growing global industry like stablecoins could help reinforce its strength and relevance.
Of course, there are also drawbacks to Trump’s plan. Larry Fink acknowledged a possible threat from crypto, but continues to espouse its utility. Its benefits are too good to ignore.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
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