Michael Saylor just announced that MicroStrategy has rebranded to Strategy. As part of the rebrand, it incorporated the Bitcoin symbol into its official logo.

The firm also released its Q4 2024 Financial Results, claiming that it spent over $20 billion on BTC acquisitions during this period. This rebrand clearly defines Strategy’s overwhelming focus on Bitcoin into the future.

Michael Saylor Reveals His Strategy

Michael Saylor first teased this rebrand on social media before announcing that the company will be known as “Strategy.” The company’s leadership is expected to discuss this rebrand at an Earnings Call on Wednesday afternoon.

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. After 35 years, our new brand perfectly represents our pursuit of perfection,” Saylor claimed.

Earlier this week, the firm stopped its 12-week streak of Bitcoin purchases. These BTC acquisitions had been continuing since October and were regaining momentum in January.

However, the firm was also involved in a billion-dollar tax dilemma, and Bitcoin’s price has been fluctuating. Nonetheless, Strategy’s new logo makes its Bitcoin commitment extremely clear.

According to the firm’s latest financial results, Q4 2024 was its largest-ever Bitcoin acquisition quarter, with over $20 billion worth of BTC purchased. Under the new brand ‘Strategy’, the company aims to achieve an annual BTC gain of $10 billion in 2025.

Despite a $74.3% BTC yield in 2024, MicroStrategy’s total revenue declined 3% year-over-year. This was due to a massive 693.2% increase in business expenses.

Still, the firm will maintain its focus on Bitcoin. Saylor personally bet on Bitcoin to an immense degree and has advocated for pro-crypto political reforms like a US Bitcoin Reserve.

However, the asset has seen some corrections in the past week, which had a disproportionate impact on his company’s stock price. The rebrand could help its image.

Overall, MSTR stock price has declined 11% in the past month, but it remains up by 580% in a year.

XRP price remains under pressure, trading within a key range as technical indicators signal potential downside risks. The recent 64-minute outage, which briefly halted transactions, has now been resolved, but it did little to boost investor confidence.

Meanwhile, XRP’s CMF remains positive but has weakened. Also, the network’s active addresses have dropped nearly 50% from its December peak. With a possible death cross forming on its EMA lines, XRP could test lower support levels unless renewed hype and buying pressure push it back above key resistance zones.

XRP CMF Is Still Very Positive, But Consolidating

XRP Chaikin Money Flow (CMF) is currently at 0.19, down from 0.26 two days ago, after briefly dipping to -0.22 three days ago. This decline suggests that buying pressure has weakened, but the indicator has now stabilized around 0.19 and 0.20.

The previous drop into negative territory signaled strong selling, but the quick recovery above zero shows that buyers have stepped in to support the price. However, with CMF lower than its recent high, XRP’s bullish momentum has softened.

The CMF is a volume-weighted indicator that tracks the flow of money into or out of an asset. A positive CMF indicates buying dominance, while a negative reading suggests selling pressure. With XRP’s CMF stabilizing around 0.19 after dropping from 0.26, capital inflows remain positive but have slowed.

If it stays in this range, XRP price could consolidate, but a move below 0.15 may indicate increasing weakness, while a recovery above 0.25 could signal renewed buying strength.

XRP Active Addresses Are Still High, But Down 50% From Its Peak In December

The number of 7-day XRP active addresses is currently around 256,000, down from 407,000 nearly two weeks ago, marking a 37% decline. While this remains a relatively high value compared to most of 2024, it is still nearly 50% lower than the peak reached in early December.

This drop suggests a slowdown in network activity, which could indicate reduced demand or lower transaction volumes. If active addresses continue to decline, it may reflect waning interest or participation in XRP transactions.

Tracking active addresses is important because it measures real user engagement and transaction activity on the network. A higher number of active addresses often signals strong adoption and demand, while a decline may indicate reduced network usage.

Although XRP current count remains elevated compared to most of last year, the sharp decrease from December and January suggests fading momentum.

If this trend persists, it could signal weaker market participation, but a rebound in active addresses might indicate renewed investor and user interest.

XRP Price Prediction: Can XRP Drop Below $2 Soon?

XRP’s EMA lines indicate that a new death cross could form soon, with a short-term line crossing below its longest-term line. If this bearish signal plays out, XRP price may test the support at $2.32, and if that level is lost, it could drop further to $2.20.

A continued decline in active addresses and a weakening CMF could push XRP below $2, with the next key support at $1.99. This would confirm a deeper bearish trend, making recovery more difficult, especially if new outages occur.

On the other hand, if the hype around XRP returns to levels seen in recent months, it could break the $2.60 resistance. A strong breakout above this level could lead to a test of $2.82, and if momentum builds, XRP could push above $3.

A further rally could see it test $3.15 and even $3.40, reinforcing a bullish breakout and increasing the chances of the XRP price reaching $4 in February. For this scenario to play out, buying pressure and network activity would need to improve significantly.

Avalanche (AVAX) price has been in a downtrend for the last two months, currently trading at $27. The altcoin has lost key support floors, which has caused whale investors to lose patience. 

Despite the ongoing pressure, there may still be hope for AVAX to recover and bounce back in the near future.

Avalanche Is Under Pressure

The current market sentiment for AVAX is under pressure as whale outflows reach a three-month high. As the price dropped by 23% this week, large holders have moved to sell off their holdings.

About 10.08 million AVAX over $272 million were sold in a single day 48 hours ago. This shift in investor behavior suggests a lack of confidence in a short-term recovery, with whales opting to minimize their losses rather than hold onto their positions.

This trend highlights the growing skepticism among influential investors. The whale sell-off has been a strong indicator of the bearish outlook, which is affecting AVAX’s price action. Large wallet holders are likely to focus on protecting their capital as the market remains volatile, reflecting caution among the broader investor base.

The overall momentum for AVAX is showing signs of nearing a saturation point in its bearish trend. The Relative Strength Index (RSI), a key technical indicator, is hovering dangerously close to dipping below 30.0, signaling that AVAX is inching into the oversold zone. Historically, once an asset hits the oversold region, it has often led to a price reversal as bearish momentum starts to exhaust itself.

This close proximity to the oversold zone could be an opportunity for a potential rebound. As more investors are likely to enter the market at low prices, AVAX may begin to see some support from bargain hunters, contributing to a possible recovery. However, this remains uncertain, and the market conditions will need to stabilize for a meaningful turnaround.

AVAX Price Prediction: Taking A Few Steps Back

AVAX’s price is currently sitting at $27 after losing the support level of $31 last weekend. The altcoin has struggled with a downtrend for the past two months, and a lack of buying momentum has only added to the bearish pressure. However, the current price is holding above the critical $27 support, which may present an opportunity for recovery.

While a continued drawdown is unlikely, given the saturated bearish momentum, AVAX is still at risk of falling to $22 if investor sentiment worsens and further sell-offs occur. The bearish pressure could persist in the short term, making it crucial for the altcoin to reclaim key support levels to avoid further losses.

On the other hand, reclaiming the $27 support could give AVAX a chance to recover towards $31. A break above this level would invalidate the bearish outlook, signaling that a reversal could be underway. If AVAX can breach the $31 barrier, it could recover some of its recent losses and set the stage for a more significant rally.