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Ethereum Name Service (ENS) price jumps on rebranding news

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Ethereum Name Service (ENS) price jumps on rebranding news
  • Ethereum Name Service rebranding has sparked market excitement
  • ENS has surged by 8.48% to $28.46 over the past 24 hours as its trading volume hits $196.7M.
  • Analysts cite bullish signals, potential for ENS to surpass previous highs post-rebrand.

Ethereum Name Service (ENS) has seen a substantial surge in its market value following the announcement of an upcoming rebrand.

At press time, Ethereum Name Service was trading at $28.46, marking an 8.48% increase in the past 24 hours. ENS’s market cap has climbed to approximately $899.7 million, reflecting heightened investor interest and trading volume of $196.7 million over the past 24 hours.

Notably, despite its recent gains, ENS remains below its all-time high of $85.69, achieved in November 2021, highlighting potential room for further growth if bullish sentiment continues.

Ethereum Name Service rebranding

The Ethereum Name Service (ENS), a decentralized naming system built on the Ethereum blockchain, enables users to acquire and manage human-readable names linked to various digital identifiers.

ENS’ unique functionality distinguishes it from traditional Domain Name Systems (DNS), offering a decentralized alternative governed by smart contracts and a Decentralized Autonomous Organization (DAO).

Today, ENS announced that it will be unveiling their new brand at the upcoming Ethereum Community Conference (EthCC) in Brussels that is scheduled to take kick off on July 8, 2024.

Today’s rebranding announcement is the primary factor for today’s price surge amid the market anticipation for the new brand.

Secondly, the EthCC is a prominent event in the Ethereum community, attracting leading figures and developers to discuss the platform’s future and innovations, and it also has an impact on the value of Ethereum (ETH) and the Ethereum-based tokens like ENS.

As the cryptocurrency ecosystem evolves, ENS’s innovative approach to decentralized naming systems positions it uniquely within the blockchain space, promising continued interest and potential growth moving forward.

Investors and enthusiasts alike will be closely watching developments at the upcoming EthCC for further insights into ENS’s future trajectory.





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Ethereum Price Heading For $3,360 – Can Key Support Levels Sustain The Uptrend?

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Ethereum (ETH) is currently facing a critical test as it approaches the key support level of $3,360. This price point has emerged as a significant marker in recent trading sessions, with market participants closely watching to see if ETH can maintain its footing or if further declines are imminent. 

The $3,360 level represents a crucial battleground between bullish and bearish forces, and its outcome could set the tone for Ethereum’s short-term price trajectory. In this article, we will explore ETH’s potential price implications in the event of a rejection or a breach with the help of technical indicators.

At the time of writing, Ethereum was trading at around $3,387 and was down by 1.62% with a market capitalization of over $407 billion and a 24-hour trading volume of over $11 billion. Its market capitalization is down by 1.52%, while its trading volume is up by 32.02% in the past day.

Will $3,360 Support Hold Or Break?

It can be observed on the 4-hour chart that ETH’s price has experienced a drop toward $3,360 and is trading below the 100-day Simple Moving Average (SMA). Currently, the price is moving in a consolidating manner, which is slightly above this level.

Ethereum
Source: ETHUSDT on Tradingview.com

Additionally, the 4-hour Relative Strength Index (RSI) indicates that Ethereum’s price may breach below this support level and continue in its downtrend as the RSI line has dropped below 50% and could drop into the oversold zone.

Taking a look at the 1-day chart, it can be seen that ETH is attempting to drop below the 100-day SMA. Although the price of ETH is still bullish, based on current price action it may tend to fall further in the long run.

Ethereum
Source: ETHUSDT on Tradingview.com

Finally, the 1-day RSI indicator signals a bearish trend ahead as the signal line has already dropped below 50% and is heading toward the oversold zone. From the price analysis and the formation of technical indicators, it can be suggested that the crypto asset may likely break below the $3,360 support.

Ethereum’s Path Beyond $3,360

Exploring ETH’s prospects and strategies beyond $3,360, it was revealed that if the price of ETH breaks below this level, it may move lower to test the $3,051 support level and probably move on to test the $2,865 support level and other levels below if the price breaches this level.

However, if ETH’s price faces rejection at the $3,360 support level, it will begin to move upward toward the $3,659 resistance level. Should the digital asset breach this support level, it may move further to test the $3,975 resistance level and possibly other higher levels.

Ethereum
ETH trading at $3,390 on the 1D chart | Source: ETHUSDT on Tradingview.com

Featured image from Adobe Stock, chart from Tradingview.com



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SEC Sues Ethereum’s ConsenSys Over Lido And Rocket Pool Offerings

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The US Securities and Exchange Commission (SEC) has intensified its legal battle with the crypto industry by filing a lawsuit against ConsenSys, a blockchain firm known for its MetaMask wallet product and its focus on the Ethereum network. 

The SEC alleges that ConsenSys violated federal securities laws by operating as an unregistered broker and dealer while offering services for “crypto securities,” amassing fees exceeding $250 million. 

SEC Lawsuit Against ConsenSys 

The SEC’s lawsuit against ConsenSys echoes similar complaints against other crypto firms such as Coinbase and Kraken. However, what sets this lawsuit apart is the context surrounding ConsenSys’ response to the SEC’s actions. 

In April, ConsenSys filed a lawsuit against the SEC after receiving a Wells notice seeking clarity on whether Ethereum should be classified as a security. Just recently, ConsenSys announced the closure of the SEC’s “Ethereum 2.0” investigation, interpreting it as an indication that Ethereum fell outside the agency’s jurisdiction. 

Notably, the SEC did not name Ethereum as one of the unregistered securities offered by ConsenSys in Friday’s filing, which may have led to the approval of the Ethereum ETF applications by the world’s largest asset managers on May 23.

Crypto Industry’s Regulatory Battle

ConsenSys, founded by Joseph Lubin, one of Ethereum’s developers, distinguishes itself from previous SEC targets. Rather than operating as an exchange, ConsenSys focuses on software development, including the MetaMask digital wallet. 

The SEC’s lawsuit argues that the firm violated securities laws by enabling the “swapping” of crypto assets through MetaMask. Particularly, the agency has targeted Ethereum staking services, namely Lido and Rocket Pool, alleging that their tokens, stETH and rETH, respectively, are unregistered securities.

The SEC further claims that ConsenSys facilitated over 36 million crypto asset transactions, including at least 5 million involving what the agency deems to be securities. 

Previously, the SEC had brought similar charges related to staking against Kraken, resulting in a $30 million settlement, while Coinbase has contested the charges.

While the new SEC complaint against the blockchain firm does not classify Ethereum as a security, it represents another front in the SEC’s ongoing campaign against major players in the crypto industry. 

Many within the crypto community may view this as a partial victory, given the absence of Ethereum’s inclusion as an unregistered security. However, the lawsuit further highlights the regulatory uncertainties surrounding the industry’s top companies. 

ConsenSys, currently engaged in an ongoing lawsuit against the SEC in Texas, criticized the agency’s actions, accusing it of pursuing an “anti-crypto agenda” through arbitrary enforcement actions and regulatory overreach.

ConsenSys
The 1-D chart shows ETH’s price trending downwards. Source: ETHUSD on TradingView.com

At the time of writing, ETH was trading at $3,777, down 2.3% in the past 24 hours as the crypto market continues to experience significant selling pressure. 

Featured image from DALL-E, chart from TradingView.com 



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Ethereum’s Breakout Moment: Is a $7,500 Target Achievable? Experts Weigh In

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Despite Ethereum’s recent lackluster performance, Glassnode Co-founders, under the name ‘Negentrophic’ on Elon Musk’s X social platform, assert that ETH’s potential has yet to be fully realized.

Analyzing historical data and market patterns similar to those in early 2021, Negentrophic predicts that Ethereum could reach a high of $7,500, a forecast based on current market structures and technical indicators such as the 161.8 Fibonacci extension level.

Diving Into The $7,500 Prediction

Assessing the prediction from these experts, a Fibonacci extension level seen in 2021, which signaled a major rise for Ethereum, seems to have now emerged on the ETH chart, suggesting that history might indeed repeat itself.

Ethereum chart analysis.

The technical analysis shows a developing bull flag pattern on Ethereum’s chart, which typically indicates the continuation of a bullish trend.

Ethereum could be primed for a substantial price increase if this pattern holds, especially considering the increased market interest and forthcoming ETH spot ETF trading.

For Ethereum to achieve the anticipated $7,500 price target, it must first overcome several significant resistance levels. The initial major hurdle is the $4,000 mark, aligned with the 1.618 Fibonacci extension from the previous cycle.

Surpassing this level would confirm the bullish market structure and pave the way for reaching higher price targets. Negentrophic particularly noted on X:

We believe Market moves in structures. And this structure gives us a target at ~7500 as a Final High for ETH. That is the 161.8% Fib-extensions from the structure, we currently see developing. That would mirror the Fib-extension we saw back in 2021. And it would also imply a strong rally in ETH to set in …. soon!

Ethereum Signs of Recovery

Meanwhile, In the current market environment, ETH has shown signs of recovery, rising from lows below $3,300 to around $3,483. However, the road to recovery is still fraught with challenges, as indicated by a slight downtrend in its weekly performance.

Ethereum (ETH) price chart on TradingView

Market experts like Quinn Thompson of Lekker Capital have echoed similar bullish sentiments for Ethereum, suggesting a potential rise to $7,000 by the upcoming US election in November.

This projection aligns with a broader optimism in the crypto community, where the mood has shifted from overwhelmingly bearish to cautiously optimistic about a significant surge for major cryptocurrencies.

Featured image created with DALL-E, Chart from TradingView





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