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Sony launches Soneium blockchain to drive mainstream web3 adoption

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Sony launches Soneium blockchain to drive mainstream web3 adoption
  • Sony launches Soneium blockchain to drive mainstream web3 adoption.
  • Soneium focuses on scalability, built on Optimism’s Superchain.
  • Soneium rollout will be in a three-phase plan: onboarding developers, integrating Sony products, and expanding to enterprises.

Sony has officially entered the blockchain arena with the launch of its own network, Soneium, developed in collaboration with Singapore-based Startale Labs.

The initiative, unveiled on August 23, marks a significant step in Sony’s strategy to push web3 technology into the mainstream.

The Soneium blockchain

Soneium is designed as a public Ethereum layer-2 network, built on Optimism’s Superchain. It aims to overcome some of the most pressing challenges hindering blockchain adoption, such as scalability and efficiency.

The infrastructure for Soneium has been supported by industry leaders, including Circle, Chainlink, Alchemy, Astar Network, and The Graph.

The blockchain will initially target web3 developers and enthusiasts. According to Sota Watanabe, CEO of Startale Labs, the first year will focus on onboarding these core users. In the subsequent year, Sony plans to integrate a range of its own products, such as Sony Music, Sony Pictures, and Sony Bank, into the platform.

By the third year, the company aims to open up Soneium to other enterprises and decentralized applications (dApps), creating a diverse ecosystem that encourages broader adoption.

Soneium testnet

In conjunction with the Soneium blockchain launch, Sony has rolled out a Soneium testnet in partnership with Astar Network. This testnet will provide developers with a fully-featured framework and built-in tools, allowing them to experiment and build applications ahead of the public release.

Astar’s zero-knowledge Ethereum virtual machine (zkEVM) will also be integrated with Soneium, enhancing its capabilities with features like liquidity provision and support for both fungible and non-fungible tokens (NFTs).

Sony wants to achieve internet-level scalability

Sony’s foray into blockchain is not without precedent. The company had previously acquired the Whalefin crypto exchange, which has since been rebranded as S.BLOX.

In 2018, Sony embarked on building a blockchain-enabled rights management system for digital content. In 2023, Sony Network Communications, a business division of The Sony Group, announced a strategic partnership with Astar Network to set up a web3 incubation program.

Sony’s ambitious plans for Soneium reflect its belief in blockchain as a transformative technology capable of decentralizing the internet and empowering users.

With a goal of achieving “internet-level scalability,” Sony is positioning Soneium as a key player in the future of web3.

This move by Sony underscores the growing momentum in the blockchain space, as major corporations increasingly explore and invest in decentralized technologies.





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$SHIRO: Why the Original Might Be the Real Winner

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The cryptocurrency world is no stranger to rivalries, and the battle between the two $SHIRO tokens is a prime example of how competition can shape the narrative of a meme token.

On one side is @CTOShiroNeko, also known as the “OG Shiro,” which claims to be the first $SHIRO token launched on Ethereum.

On the other side is a newer $SHIRO project, launched in December 2024, which gained significant attention but also faced criticism for alleged unfair practices.

Many have drawn comparisons to the story of $NEIRO, another Ethereum-based meme token, where one version dominated over its competitors by focusing on transparency and strong community support.

The question remains: Can @CTOShiroNeko establish itself as the definitive $SHIRO token and follow a path similar to $NEIRO’s success?

The OG Shiro: Strengths and Achievements

@CTOShiroNeko, often referred to as the “OG Shiro,” claims to be the first and original $SHIRO token launched on the Ethereum blockchain.

With a 75-day head start over its competitor, the project has focused on establishing itself as a community-driven and transparent option in the meme token space.

Key Strengths

  1. First-Mover Advantage
    As the first $SHIRO token on Ethereum, @CTOShiroNeko benefits from historical credibility. This early launch positioned it as a pioneer, which many supporters view as a mark of authenticity compared to the newer $SHIRO project.
  2. Community-Centered Growth
    The project emphasizes active engagement with its holders. Initiatives such as the Christmas Art Competition, where community members contribute creative designs for the token’s branding, show a focus on building loyalty and participation.
  3. Steady Market Performance
    Despite the competitive landscape, @CTOShiroNeko has shown consistent growth. Its market cap rose from $1.16 million to $4 million after a key market push and now holds steady at $2 million. The project recently surpassed 1,000 holders, adding 500 new wallets in under a week.
  4. Fair Practices
    Unlike its competitor, which has faced allegations of insider manipulation, @CTOShiroNeko highlights its commitment to fairness and transparency. This focus has helped it maintain a reputation of trust within its growing community.

With these strengths, @CTOShiroNeko stands out as a project with potential for further expansion. However, it faces challenges in cementing its position amidst competition and building the momentum needed for broader adoption.

The Newer $SHIRO: Hype and Controversy

The December 2024 launch of the newer $SHIRO token was marked by explosive growth and equally intense scrutiny. Within an hour of its debut, the token reached a $1 billion market cap, fueled by aggressive promotion and a wave of investor interest. However, what initially appeared to be a meteoric rise quickly gave way to allegations of insider manipulation and questions about its long-term sustainability.

The Rapid Rise

The token’s launch on December 2, 2024, capitalized on the growing popularity of meme coins. Endorsements from prominent crypto accounts helped drive initial hype, attracting significant trading volume and propelling its market cap to $1 billion in record time.

Allegations of Manipulation

Critics have accused the project of engaging in questionable practices during its launch. Reports suggest that insiders spent $35,000 to snipe 90% of the token’s supply within the first minute, raising concerns about centralization and fairness. Many in the crypto community labeled the launch as unfair, with some even calling it fraudulent.

The Decline

Following its initial peak, the newer $SHIRO token experienced a sharp drop in value. As concerns about its legitimacy grew, investor sentiment soured, and the token’s market cap declined significantly. Despite efforts to regain momentum, it has struggled to overcome the damage caused by its controversial launch.

The newer $SHIRO’s rise and fall stand in stark contrast to @CTOShiroNeko’s steady and transparent approach, solidifying the latter’s position as the more trusted $SHIRO token among many in the community.

Lessons from $NEIRO

The $SHIRO rivalry mirrors $NEIRO’s story, where NEIROCTO, an Ethereum-based version, rose to dominance over its counterpart within the same blockchain. NEIRO’s success, recently surpassing an $800 million market cap, came down to three factors:

  • Strategic Blockchain Choice: Ethereum’s larger liquidity and user base gave NEIRO a significant edge.
  • Community Trust: Transparency and active engagement ensured steady adoption.
  • Exchange Listings: Platforms like Binance and Coinbase boosted its visibility and trading volumes.

Like NEIRO, @CTOShiroNeko could leverage Ethereum’s advantages and community trust to emerge as the stronger $SHIRO token, provided it scales effectively.

Can @CTOShiroNeko Follow NEIRO’s Path?

@CTOShiroNeko, the “OG Shiro,” has strong potential to replicate NEIROETH’s success. Its small market cap of $2 million offers significant room for growth, making it an attractive option for early investors.

However, @CTOShiroNeko faces hurdles, including competition from the newer $SHIRO project and the need to secure wider market recognition through exchange listings and outreach.

By building on its strengths and addressing these challenges, @CTOShiroNeko has the foundation to follow NEIROETH’s path and establish itself as the definitive $SHIRO token.



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Ripple Executive Reveals Crypto Trends To Expect In 2025

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Ripple’s Managing Director for the Middle East and Africa, Reece Merrick, has outlined key areas of focus for the region, emphasizing the ongoing transformation of the financial ecosystem. Merrick highlighted several trends shaping crypto in 2025, particularly in the Middle East and North Africa (MENA).

Ripple Exec Reveals Key Crypto Trends for 2025 in Middle East and Africa

In a recent post on X, Ripple Managing Director Reece Merrick shared insights into the evolving cryptocurrency landscape. According to Merrick, the MENA region is poised for transformative changes driven by stablecoins, blockchain innovation, and regulatory advancements.

The United Arab Emirates (UAE) has emerged as a leader in cryptocurrency adoption. Merrick praised the region’s progressive regulations, which enable blockchain innovation and provide a framework for digital assets. This regulatory environment positions the UAE as a hub for global digital finance.

Merrick tweeted, 

“The UAE is setting the pace for crypto adoption with its progressive regulations, stablecoin utility, blockchain innovation & government backing, which are making the region a global hub for digital assets.

More so, most recently, the XRP company CLO outlined that in 2025, the US SEC must adopt a more nuanced approach to cryptocurrency regulation. Alderoty’s statements highlight the need for regulatory clarity, urging the SEC to avoid overreach and collaborate with Congress to establish a framework that promotes innovation.

Stablecoins Revolutionizing Cross-Border Payments

Merrick emphasized the role of stablecoins in reshaping cross-border remittances across MENA. Stablecoins are reducing costs and speeding up transactions, creating more efficient connections between the Middle East, South Asia, and Africa.

Moreover, the UAE’s regulation of stablecoins has already set a precedent for their utility as legal tender, enhancing financial inclusivity. Merrick believes this crypto trend will continue to grow in 2025, with stablecoins becoming integral to the regional financial system.

Merrick stated, 

“Dirham-backed coins & frameworks for foreign stablecoins are creating a safer, faster, & more inclusive financial system. Cross-border payments will never be the same.”

Blockchain to Transform Banking and Finance in MENA

According to Merrick, blockchain technology will be increasingly embraced by banks in the region. Countries such as the UAE, Saudi Arabia, Bahrain, Qatar, and Morocco are expected to integrate blockchain for faster payments and the tokenization of assets.

The tokenization of bonds and other financial instruments is already unlocking economic opportunities across the Gulf Cooperation Council (GCC). These innovations are driving the modernization of financial systems and enhancing resilience in the sector.

Ripple continues to focus on tokenization as a core component of its strategy. With a strong presence in the MENA region and partnerships with key banking institutions, Ripple is at the forefront of driving these crypto trends. 

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Ronny Mugendi

Ronny Mugendi is a seasoned crypto journalist with four years of professional experience, having contributed significantly to various media outlets on cryptocurrency trends and technologies. With over 4000 published articles across various media outlets, he aims to inform, educate and introduce more people to the Blockchain and DeFi world. Outside of his journalism career, Ronny enjoys the thrill of bike riding, exploring new trails and landscapes.

Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.





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Jordan Adopts Blockchain Policy To Propel Government Into The Future

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Jordan has passed a new blockchain strategy to modernize government processes, indicating the country’s desire to embrace cutting-edge technologies and increase public sector efficiency. The move is part of a larger effort to use blockchain as a tool to improve openness and accountability in government services.

Blockchain Revolution In Government

The adopted strategy seeks to include blockchain technology into many spheres, including public administration, healthcare, and financial industry. The Jordanian government wants to simplify administrative procedures and improve public service delivery by using the capacity of technology to produce safe, unchangeable records. This could lower fraud, fight corruption, and finally help to build more confidence between people and their government.

Jordan’s decision follows a global trend in which blockchain is increasingly viewed as a solution to long-standing challenges in government operations. Countries such as Estonia have already integrated blockchain into their public services, providing useful lessons for Jordan as it continues on this journey.

BTC market cap currently at $1.9 trillion. Chart: TradingView

Transparency And Security At The forefront

Jordan adopted blockchain technology most likely because of the encouragement of security and openness. Distributed and tamper-proof architectures of blockchain systems let public records be securely and readily verifiable.

This is critical to the development of a system where government interactions are transparent and the public can trust that processes are carried out equitably. Other countries in the Middle East, including the UAE and Saudi Arabia, have shown that blockchain can be the foundational driver for digital change within government.

Jordan hopes that this technology will make it the regional leader in the pursuit of modernizing the infrastructures of governments. It may encourage other countries in the region to adopt this measure in case this endeavor is successful.


Jordan's revenue from crypto transactions from 2017 to 2024. Source: Statista

A Digital Transition For The Future

This is part of Jordan’s digital transformation plan. The country will integrate blockchain into healthcare, education, and land registration to improve service delivery, reduce administrative costs, and enhance economic growth. The idea could transform public service delivery in the country.

Although the policy is a big improvement, implementation of blockchain technologies will call for legal and technological challenges. Jordan has to offer policies and infrastructure to complement the new technologies. Dealing with these difficulties calls both international organizations and blockchain experts cooperation.

Looking Into A Blockchain-Enabled Future

Jordan’s decision to embrace this blockchain regulation indicates its desire to set the standard in digital governance. As the region watches, the action may motivate other Middle Eastern countries to pursue similar measures.

If successful, Jordan might become a major player in the global blockchain environment, setting a precedent for other countries contemplating blockchain for government modernization.

Featured image from WIRED, chart from TradingView



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