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Crypto.com Inks Sponsorship Deal with UEFA Champions League

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On August 14, Crypto.com, a crypto exchange based in Singapore, announced a partnership with the UEFA Champions League as the first and exclusive global crypto platform partner.

This multi-year partnership is designed to enhance fan experiences and integrate cryptocurrency into the global sports arena.

According to the official statement, Crypto.com’s collaboration with UEFA will feature in-stadium activations, broadcast integrations, and unique advertising campaigns. These initiatives aim to drive fan engagement and bring cryptocurrency to the forefront of the football community. Crypto.com’s branding as an official global sponsor will debut at the UEFA Super Cup on August 14, 2024.

Read more: Crypto.com vs. Coinbase: Which Crypto Exchange Is Right for You?

Crypto.com’s latest move also signifies its commitment to establishing a strong presence in sports by leveraging its global reach. Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, emphasized that the UEFA Champions League’s global appeal aligns perfectly with the company’s mission to make cryptocurrency accessible to a broader audience.

“Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet,” Kalifowitz stated.

This partnership is the latest in a series of high-profile sports sponsorships for Crypto.com. BeInCrypto reported the company became the exclusive crypto sponsor of the FIFA World Cup in Qatar in March 2022. Additionally, it has been a key partner of the Ultimate Fighting Championship (UFC) since 2021.

Between 2021 and 2022, crypto firms accelerated their sponsorships of sporting leagues and teams. This trend, however, faced setbacks when the now-defunct exchange FTX, which had invested over $300 million in sports marketing deals, collapsed. Furthermore, the prolonged bear market further exacerbated the challenges, slowing the momentum of crypto sponsorships in sports.

Despite these challenges, the crypto industry is bouncing back, with companies like Crypto.com leading the way. Their strategic partnership with UEFA demonstrates a renewed commitment to engaging with global audiences through high-profile sports events.

Read more: 10 Best Crypto Exchange Reviews for August 2024

List of Brands with the Most Partnership Deals in the European Football Sector.
List of Brands with the Most Partnership Deals in the European Football Sector. Source: SponsorUnited

Similarly, eToro has significantly increased its presence in European football sponsorships between 2023 and 2024, distinguishing itself as one of the few crypto firms to grow its sports marketing efforts during this period. According to SponsorUnited, while over 70% of other crypto brands saw stagnation or decline in their sponsorship deals, eToro’s success exemplifies a broader industry trend of leveraging sports partnerships to solidify brand presence.

Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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$26 Million Stolen in BingX Hack Amid Ongoing Crypto Attacks

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The crypto exchange BingX reportedly lost over $26 million in various digital assets early Thursday morning. This incident adds to a troubling week for crypto platforms as multiple hacks continue to expose vulnerabilities within the sector.

PeckShield, a blockchain security company, initially detected suspicious transactions at approximately 00:37 UTC. Initial reports suggested an outflow of around $13.6 million.

BingX Has Paused Withdrawals

Following this, several crypto security platforms conducted a more thorough examination and confirmed that BingX had been compromised. On-chain analysis firm Lookonchain detailed the stolen assets, which included over 360 different altcoins. The stolen funds were swiftly transferred to the wallet address ‘0xF7e8’ before being exchanged primarily for Ethereum (ETH) and BNB.

Read more: Crypto Project Security: A Guide to Early Threat Detection

The detailed breakdown of the stolen assets includes:

  • 4.44 million USDT ($4.44 million),
  • 1 million WUSD ($1 million),
  • 608,660 USDC ($608,660),
  • 9.38 BTCB ($590,000),
  • along with numerous other tokens making up the substantial remainder.

In response to the breach, BingX’s Chief Product Officer, Vivien Lin, confirmed the hack and announced the suspension of all withdrawals to mitigate further risks.

“Our technical team detected abnormal network access, suspecting a hacker attack on BingX’s hot wallet. We immediately started our emergency plan, including the urgent transfer of assets and withdraw suspension. There has been minor asset loss, but the amount is small and still being calculated,” Lin wrote on X (Twitter).

Despite the significant amount lost, Lin assured users that BingX would cover the full amount of the stolen assets with its own capital reserves. Furthermore, she committed that BingX will resume withdrawals within 24 hours. This swift response aims to restore trust and stabilize operations after the incident.

Moreover, this week’s hack at BingX is part of a larger trend of increased attacks on crypto platforms. Just earlier this week, DeltaPrime, a decentralized finance (DeFi) protocol on the Arbitrum chain, reported a loss of $5.9 million due to suspicious transactions.

Additionally, last week, the Indonesian exchange Indodax also faced a severe security breach, resulting in a loss of over $20 million. In each instance, the intrusions were identified by blockchain security firms after funds had been illicitly transferred and converted across multiple networks.

Read more: A Guide to the Best AI Security Solutions in 2024

These recurring incidents have spurred calls for enhanced security measures across the cryptocurrency industry. Consequently, experts stress the importance of exchanges and protocols implementing strong security frameworks to protect against the sophisticated tactics employed by hackers today.

Disclaimer

In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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Bitcoin Price Pushes Higher As The Bulls Set Sights on $65K

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Este artículo también está disponible en español.

Bitcoin price gained pace above the $61,500 resistance. BTC even cleared the $63,300 level and is now consolidating gains above $62,500.

  • Bitcoin is gaining pace above the $62,200 resistance zone.
  • The price is trading above $62,500 and the 100 hourly Simple moving average.
  • There is a major bullish trend line forming with support at $61,500 on the hourly chart of the BTC/USD pair (data feed from Kraken).
  • The pair could extend gains if it stays above the $61,500 support zone.

Bitcoin Price Extend Gains Above $63,000

Bitcoin price extended its increase above the $60,500 level. BTC was able to clear the $61,200 and $61,500 resistance levels to move into a positive zone.

The bulls pumped the price above $62,500 and $63,000 levels. A high was formed at $63,840 and the price is now consolidating gains. There was a move below the $63,500 level. The price dipped and tested the 23.6% Fib retracement level of the upward move from the $59,165 swing low to the $63,840 high.

Bitcoin is now trading above $62,500 and the 100 hourly Simple moving average. There is also a major bullish trend line forming with support at $61,500 on the hourly chart of the BTC/USD pair.

Bitcoin Price
Source: BTCUSD on TradingView.com

On the upside, the price could face resistance near the $63,500 level. The first key resistance is near the $63,800 level. A clear move above the $68,400 resistance might send the price higher. The next key resistance could be $64,500. A close above the $64,500 resistance might spark more upsides. In the stated case, the price could rise and test the $65,000 resistance.

Are Dips Limited In BTC?

If Bitcoin fails to rise above the $63,500 resistance zone, it could start a downside correction. Immediate support on the downside is near the $62,700 level.

The first major support is $61,500 and the trend line. The next support is now near the $61,000 zone or the 61.8% Fib retracement level of the upward move from the $59,165 swing low to the $63,840 high. Any more losses might send the price toward the $60,500 support in the near term.

Technical indicators:

Hourly MACD – The MACD is now losing pace in the bullish zone.

Hourly RSI (Relative Strength Index) – The RSI for BTC/USD is now above the 50 level.

Major Support Levels – $62,700, followed by $61,500.

Major Resistance Levels – $63,500, and $63,800.



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Is Cardano Price Set to Break $0.47?

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Cardano (ADA) has seen a 5% increase in price over the past 24 hours. This reflects the general cryptocurrency market’s positive trajectory since the US Federal Reserve cut interest rates on Wednesday.

This surge is also fueled partly by the actions of ADA short-term holders, who appear to be holding onto their coins. Over the past 30 days, their reluctance to sell has positioned the altcoin to potentially break through the resistance level at $0.47.

Cardano Short-Term Holders Remain Resolute

According to IntoTheBlock, the number of ADA short-term holders who have held the coins for less than 30 days has increased over the past month. Often referred to as “paper hands,” these holders tend to sell their coins at the slightest sign of trouble. 

However, they have adopted a more bullish approach over the past month. Their decision to refrain from selling reflects a gradual shift in market sentiment toward ADA.

Read more: How To Stake Cardano (ADA)

cardano addresses by time held
Cardano Addresses by Time Held. Source: IntoTheBlock

ADA’s attempt to rally above its Ichimoku Cloud on a one-day chart supports this outlook. As of this writing, the altcoin is poised to breach the Leading Span A of its Ichimoku Cloud indicator, which tracks its price trends, support and resistance levels, and potential market reversal points.

The Leading Span A has served as a resistance level where Cardano’s price has encountered significant selling pressure over the past few months. A successful breach of this level would confirm that bullish momentum is strengthening in the ADA market, signal increased buying interest, and hint at the potential for a further uptrend.

cardano ichimoku cloud
Cardano Ichimoku Cloud. Source: TradingView

ADA Price Prediction: $0.47 Is Likely Only If This Happens

Cardano’s Relative Strength Index (RSI) is climbing, signaling increasing demand for the altcoin. Currently at 51.52, the RSI shows that buying pressure is building.

If ADA breaks through Leading Span A, it could rally toward Leading Span B, a stronger resistance level. Successfully surpassing this would position Cardano for a potential 31% gain, targeting a price of $0.47.

Read more: 6 Best Cardano (ADA) Wallets You Should Consider in September 2024

cardano price prediction
Cardano Daily Analysis. Source: TradingView

However, if demand slows and ADA fails to break Leading Span A, its price could drop to around $0.27.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and ConditionsPrivacy Policy, and Disclaimers have been updated.



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