Market
Will Starbucks’ New CEO Revive Crypto Strategy?

Starbucks has announced Brian Niccol as its new CEO, effective September 9, 2024. Consequently, crypto enthusiasts speculate about the potential impact.
Niccol, who currently serves as Chairman and CEO of Chipotle, has spearheaded remarkable transformation at the company since 2018. He prioritized digital innovation and growth.
Can the New CEO Revive Starbucks’s Crypto Strategy?
Under Niccol’s leadership, Chipotle experienced a dramatic increase in revenue and profits. The company’s revenue nearly doubled, and profits surged by almost sevenfold.
His strategy included a strong digital engagement plan, exemplified by the introduction of Chipotle lanes. Moreover, during his tenure, the company executed various crypto promotions, such as the “Burritos or Bitcoin” event. This initiative effectively showcased his capacity to weave contemporary digital trends into traditional business models.
Conversely, Starbucks has previously taken a more cautious stance in the crypto sector. In March 2023, the company launched its first series of non-fungible tokens (NFTs) as part of the Starbucks Odyssey experience. However, this initiative was short-lived, as the program concluded by March 2024 without much clarity.
Read more: 7 Best NFT Marketplaces You Should Know in 2024
This outcome has led to speculation about Starbucks’s direction under Niccol’s guidance, considering his past successes in digital transformations at Chipotle.
Although Niccol has not publicly endorsed cryptocurrency, his prior initiatives at Chipotle indicate a willingness to explore how these technologies can enhance traditional business operations. Notably, the “Buy the Dip” game, launched by Chipotle in July 2022, involved giving away over $200,000 in free crypto. Moreover, Chipotle enabled payments through 98 crypto tokens, highlighting his approach to digital currencies.
The question now is whether Starbucks, under Niccol’s guidance, will adopt a similar approach. Given the mixed results from their initial NFT endeavors, there may be caution and opportunity as the company evaluates its next steps in the digital and crypto arenas. For Starbucks, much will depend on how Niccol balances traditional business practices with emerging cryptocurrencies.
Nonetheless, Niccol’s appointment has sparked optimism for Starbucks investors. The company has been facing a decline in quarterly revenue and reduced customer traffic.
Niccol’s track record suggests he could leverage digital innovation to reverse these trends. Following the announcement of his new role, Starbucks shares soared nearly 22%, reflecting the high expectations of his leadership capabilities.
“Our board believes he will be a transformative leader for our company, our people, and everyone we serve around the world,” Mellody Hobson, Starbucks board chair, said.
Read more: Crypto vs. Stocks: Where To Invest Your Money in 2024

Additionally, Nancy Tengler, CEO of Laffer Tengler Investments, voiced her confidence in Niccol’s abilities.
“Brian Niccol just worked magic at Chipotle … he did all the right things and really drove the company using Chipotle lanes, through the use of digitization,” Tengler said, reflecting investors’ sentiments.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Market Cap Now Approaching $300 Million

SAFE has emerged as the best-performing altcoin of the day, with its price surging 5% in the last 24 hours and its market capitalization now close to $300 million. The coin is showing strong technical indicators despite some mixed signals from momentum oscillators that suggest consolidation may be on the horizon.
Technical analysis of the EMA lines remains bullish, with short-term averages positioned favorably above long-term ones, pointing to continued strength in the immediate term. However, recent RSI and BBTrend readings indicate a potential cooling-off period could be approaching as the asset digests its recent gains.
SAFE RSI Is Back To Neutral Levels After Reaching Overbought Levels
The SAFE RSI is currently at 54.71, maintaining a neutral position for the past three days after experiencing significant momentum earlier in the week.
This moderation in the indicator suggests that the previous buying pressure has subsided somewhat, allowing the asset to consolidate following recent price movements.
The current neutral reading indicates a balanced market where neither buyers nor sellers have a decisive advantage.

The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements on a scale from 0 to 100. Generally, an RSI reading above 70 is considered overbought, suggesting a potential reversal or pullback, while readings below 30 indicate oversold conditions that might precede a bounce.
With SAFE’s RSI recently peaking at 87 just four days ago, the asset was in strongly overbought territory, signaling excessive buying enthusiasm. The current value of 54.71 represents a significant cooling off from those extreme levels, suggesting that SAFE’s price could be entering a period of stabilization.
This moderation may provide a healthier foundation for sustainable price action moving forward, as the previous overbought conditions have been worked through without dropping into oversold territory. This potentially indicates underlying strength in the asset despite the retreat from recent highs.
SAFE BBTrend Is Still High, But Down From Yesterday
The SAFE BBTrend is currently at 13.6, maintaining a positive position for the last two days after reaching a peak of 19.39 yesterday.
This recent positive trend suggests that the price movement has been gaining momentum, though there appears to be some moderation from yesterday’s higher reading.
The continued positive BBTrend indicates that the asset is still showing strength, despite the slight pullback from yesterday’s peak value.

BBTrend (Bollinger Bands Trend) is a technical indicator that measures the strength and direction of a trend by analyzing the relationship between price and Bollinger Bands.
The indicator typically ranges from negative to positive values, with readings above 0 indicating a bullish trend and readings below 0 suggesting a bearish trend. With SAFE’s BBTrend at 13.6, this suggests a moderately strong bullish trend that could indicate potential for continued upward price movement in the near term for the altcoin.
However, the decrease from yesterday’s 19.39 peak might signal some slowing in momentum, potentially leading to consolidation before the next significant move higher.
Will SAFE Uptrend Revert Soon?
SAFE EMA lines are still bullish, with short-term lines positioned above long-term ones. This positive alignment of exponential moving averages indicates continued upward momentum in the price action.
If this uptrend momentum maintains its strength, SAFE could potentially climb to test the resistance level at $0.72.
Should this resistance be successfully broken, the next target would be $0.879. The altcoin could exceed $0.90 for the first time since January 19, sustaining its momentum as one of the most trending altcoins.

On the other hand, as indicated by the RSI and BBTrend indicators, the uptrend appears to be losing some momentum. This could signal a potential reversal in the near future.
If the trend does reverse, SAFE might test the nearby support level at $0.54, which sits precariously close to the current price.
Should this support level fail to hold, further downside could see SAFE decline to test subsequent support levels at $0.48 and $0.40. In a worst-case scenario, a drop all the way to $0.35 could potentially occur.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Trump Family Gets Most WLFI Revenue, Causing Corruption Fears

A new report claims that President Trump and his immediate family receive most of WLFI’s revenues. The Trumps are entitled to 75% of token sale revenues, about $400 million, and 60% of other incomes.
If these numbers are even partially accurate, they raise significant concerns about potential conflicts of interest. They also raise questions about the broader implications for transparency and accountability regarding Trump’s crypto policies.
Does the Trump Family Receive WLFI Proceeds?
World Liberty Financial (WLFI), a project affiliated with President Trump, has made a lot of waves in the crypto space since the end of last year. After persistent rumors of a Binance partnership, WLFI officially launched a new stablecoin, USD1. There is no clear evidence of Binance’s involvement in this launch. However, a new report from Reuters has disclosed some disturbing details.
Essentially, it claims that it has found evidence of how much of WLFI’s revenues go directly to Trump’s family. Trump will get 75% of revenues from token sales and 60% from subsequent operations. WLFI completed its major token sale, which would, therefore, entitle the Trumps to about $400 million.
Reuters calculates that 5% of proceeds from this token sale would actually fund WLFI’s platform, with the rest going to other co-founders. Further, its buyers are not able to actually resell their tokens, and it’s unclear what governance actions they could influence. There’s not an apparent reason for the average retail trader to actually buy these assets.
If these numbers are true, they could represent a serious conflict of interest and a dire threat to the US economy. First, community leaders like Vitalik Buterin warned of corruption from political meme coins like TRUMP. If Trump gets a cut of WLFI’s token sales, that’s already a huge avenue for misuse.
Additionally, since Trump is making huge changes to US financial regulators, there may not be anyone to investigate WLFI corruption allegations. For example, TRON founder Justin Sun invested $30 million into WLFI, and the SEC settled a fraud case against him months later. The SEC has been settling all its crypto enforcement actions, but this investment still looks relevant.
“You’ve got the guy in charge who is responsible for his own regulation. WLFI tokens would be the perfect vehicle for governments or oligarchs overseas to funnel money to the president,” former regulator Ross Delston claimed.
The biggest danger might not even come from political corruption or fears of centralization in crypto. Trump recently outlined a plan to use stablecoins to promote dollar dominance, and WLFI now has its own stablecoin. It also has around $111 million in unrealized losses due to its crypto investments and claims it will use “other cash equivalents” in USD1’s reserves.
It’s hard to overstate the potential risks involved. Given Trump’s financial stake in WLFI, there’s a clear incentive to promote the firm’s stablecoin as part of his “dollar dominance” agenda. If this leads to widespread investment in USD1 and the peg doesn’t hold, the consequences could ripple across the entire crypto market.
Simply put, this sort of business arrangement is totally unprecedented for a sitting US President. A few Senators are already investigating Trump’s connections with WLFI. However, their lack of political power and defanged federal regulators may hamper their ability to change anything.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
BNB Breaks Below $605 As Bullish Momentum Fades – What’s Next?

The crypto market just got a shock as BNB plunged below the crucial $605 support level, sending ripples of concern across trading circles. This sudden breakdown comes after weeks of bullish dominance, leaving investors scrambling to answer one critical question: Is this a temporary dip or the start of a major trend reversal?
With weakening momentum and key technical indicators flashing red, BNB charts are telling a worrisome story. The once-steady uptrend now faces its toughest test as the token struggles to maintain its footing in a suddenly bearish market.
Bearish Pressure Builds: Are BNB Sellers Gaining Control?
BNB’s price is facing growing bearish pressure after slipping below the crucial $605 level, signaling a potential shift in market momentum. The failed attempt to hold this key support has allowed sellers to take control, pushing BNB lower and raising concerns about a prolonged decline.
Technical indicators further confirm the increasing strength of sellers. The MACD has turned negative, indicating a loss of upward momentum, while the RSI is trending downward, suggesting that buying pressure is weakening. Additionally, trading volume remains low on attempted rebounds, highlighting a lack of conviction from bulls.
If sellers maintain their grip, BNB could extend its decline toward the next major support zone around $531, which previously served as a short-term bounce level during past corrections. A break below this zone would solidify bearish dominance and cause a deeper decline to $500.
Below $500, the next key level to watch is $454, representing a technical support area. Pushing below this level may trigger an extended sell-off, driving BNB toward other key support levels where traders may look for signs of reversal.
What Needs To Happen For A Rebound
For BNB to stage a meaningful recovery after breaking below $605, the bulls must reclaim key levels and generate strong buying momentum. Its first crucial step is stabilizing above $530, a short-term support zone that could provide the foundation for a reversal. Holding this level would signal that buyers are stepping in, preventing more declines.
A sustained move back above $605 would be the next major confirmation of a recovery. Reclaiming this level as support might shift market sentiment in favor of the bulls and trigger renewed buying interest. Additionally, the Relative Strength Index (RSI) needs to rebound from oversold conditions, while the MACD crossover into bullish territory would reinforce an upside move.
For a stronger bullish outlook, BNB would need to push past $680, a level that previously acted as resistance. Breaking above this zone with increasing volume could confirm a trend reversal toward $724 and $795, marking a full recovery from recent losses.