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Sony Launches Soneium Layer-2 Blockchain With Two Major Projects

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Japanese tech giant Sony has officially launched the mainnet for its Layer-2 blockchain, Soneium, alongside two groundbreaking projects. With this move into the blockchain space, Sony aims to empower fans and creators, fostering global connections while safeguarding their rights. The debut projects on the Soneium network include an NFT-based fan marketing platform and a revamped crypto exchange services platform.

Here’s What Sony’s Soneium Platform Has to Offer

Built on the Ethereum blockchain, Sony’s Soneium is a layer-2 network designed with the goal of inspiring creativity and emotion for its users. The Sony Blockchain Solution Labs (BSL) stated that the launch of layer-2 platform seeks to transcend social, economic, and regional barriers thereby creating an open internet wherein ideas can thrive and value can flow freely and equitably.

Being an open-to-all platform, Soneium is a public blockchain that fosters inclusivity without limitations. It leverages the OP Stack and Superchain technology developed by the Optimism Foundation to deliver a cutting-edge blockchain experience. Speaking on the mainnet launch, Jun Watanabe, Chairman, Sony Block Solutions Labs, said:

“Soneium is built to transcend boundaries, empowering innovation and collaboration. At Sony BSL, we’re proud to create a platform redefining how communities and creators interact with the internet.”

Sony announced Soneium Layer-2 blockchain last year in August 2024. Since then, it has announced developers to test several applications on the “Soneium Minato” testnet. Furthermore, they have also introduced several applications, spanning entertainment, including games, NFTs, and social platforms, as well as financial and other utility-focused apps. The network has surpassed 14 million accounts and verified over 47 million transactions.

Stablecoin issuer Circle was quick to announce a collaboration with Sony to introduce its USDC stablecoin on the Soneium Layer-2, in a push into the Web3 industry.

Two Key Projects Launched on the Layer-2 Blockchain

The official press release from Sony shows that two new projects will launch on the Soneium mainnet soon. The first is the NFT-based fan marketing platform provided by SNFT Inc. Starting February 2025, this fan marketing platform will go live offering comprehensive support for companies engaging in NFT initiatives. This covers everything from execution to the analysis of fan engagement metrics tied to NFTs.

The service will enable businesses to easily issue NFTs, opening new opportunities for fan interaction and creating engaging user experiences to strengthen relationships. Unlike many Web3 platforms that require separate crypto wallet setups, the new platform will feature an integrated web-based wallet with social login functionality.

In another development, S.BLOX Corporation has rebranded its “WhaleFin” platform into “S. BLOX” to enhance user experience for crypto trading as well as interacting with apps on Soneium. The platform is a crucial addition, as crypto assets serve as primary payment methods within Soneium’s Web3 applications.

To celebrate the launch, S.BLOX Corporation has kicked off a promotional campaign starting today. Users who open a new account and trade crypto assets will receive BTC worth 3,000 yen as a reward.

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Bhushan Akolkar

Bhushan is a FinTech enthusiast with a keen understanding of financial markets. His interest in economics and finance has led him to focus on emerging Blockchain technology and cryptocurrency markets. He is committed to continuous learning and stays motivated by sharing the knowledge he acquires. In his free time, Bhushan enjoys reading thriller fiction novels and occasionally explores his culinary skills.

Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.





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$SHIRO: Why the Original Might Be the Real Winner

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The cryptocurrency world is no stranger to rivalries, and the battle between the two $SHIRO tokens is a prime example of how competition can shape the narrative of a meme token.

On one side is @CTOShiroNeko, also known as the “OG Shiro,” which claims to be the first $SHIRO token launched on Ethereum.

On the other side is a newer $SHIRO project, launched in December 2024, which gained significant attention but also faced criticism for alleged unfair practices.

Many have drawn comparisons to the story of $NEIRO, another Ethereum-based meme token, where one version dominated over its competitors by focusing on transparency and strong community support.

The question remains: Can @CTOShiroNeko establish itself as the definitive $SHIRO token and follow a path similar to $NEIRO’s success?

The OG Shiro: Strengths and Achievements

@CTOShiroNeko, often referred to as the “OG Shiro,” claims to be the first and original $SHIRO token launched on the Ethereum blockchain.

With a 75-day head start over its competitor, the project has focused on establishing itself as a community-driven and transparent option in the meme token space.

Key Strengths

  1. First-Mover Advantage
    As the first $SHIRO token on Ethereum, @CTOShiroNeko benefits from historical credibility. This early launch positioned it as a pioneer, which many supporters view as a mark of authenticity compared to the newer $SHIRO project.
  2. Community-Centered Growth
    The project emphasizes active engagement with its holders. Initiatives such as the Christmas Art Competition, where community members contribute creative designs for the token’s branding, show a focus on building loyalty and participation.
  3. Steady Market Performance
    Despite the competitive landscape, @CTOShiroNeko has shown consistent growth. Its market cap rose from $1.16 million to $4 million after a key market push and now holds steady at $2 million. The project recently surpassed 1,000 holders, adding 500 new wallets in under a week.
  4. Fair Practices
    Unlike its competitor, which has faced allegations of insider manipulation, @CTOShiroNeko highlights its commitment to fairness and transparency. This focus has helped it maintain a reputation of trust within its growing community.

With these strengths, @CTOShiroNeko stands out as a project with potential for further expansion. However, it faces challenges in cementing its position amidst competition and building the momentum needed for broader adoption.

The Newer $SHIRO: Hype and Controversy

The December 2024 launch of the newer $SHIRO token was marked by explosive growth and equally intense scrutiny. Within an hour of its debut, the token reached a $1 billion market cap, fueled by aggressive promotion and a wave of investor interest. However, what initially appeared to be a meteoric rise quickly gave way to allegations of insider manipulation and questions about its long-term sustainability.

The Rapid Rise

The token’s launch on December 2, 2024, capitalized on the growing popularity of meme coins. Endorsements from prominent crypto accounts helped drive initial hype, attracting significant trading volume and propelling its market cap to $1 billion in record time.

Allegations of Manipulation

Critics have accused the project of engaging in questionable practices during its launch. Reports suggest that insiders spent $35,000 to snipe 90% of the token’s supply within the first minute, raising concerns about centralization and fairness. Many in the crypto community labeled the launch as unfair, with some even calling it fraudulent.

The Decline

Following its initial peak, the newer $SHIRO token experienced a sharp drop in value. As concerns about its legitimacy grew, investor sentiment soured, and the token’s market cap declined significantly. Despite efforts to regain momentum, it has struggled to overcome the damage caused by its controversial launch.

The newer $SHIRO’s rise and fall stand in stark contrast to @CTOShiroNeko’s steady and transparent approach, solidifying the latter’s position as the more trusted $SHIRO token among many in the community.

Lessons from $NEIRO

The $SHIRO rivalry mirrors $NEIRO’s story, where NEIROCTO, an Ethereum-based version, rose to dominance over its counterpart within the same blockchain. NEIRO’s success, recently surpassing an $800 million market cap, came down to three factors:

  • Strategic Blockchain Choice: Ethereum’s larger liquidity and user base gave NEIRO a significant edge.
  • Community Trust: Transparency and active engagement ensured steady adoption.
  • Exchange Listings: Platforms like Binance and Coinbase boosted its visibility and trading volumes.

Like NEIRO, @CTOShiroNeko could leverage Ethereum’s advantages and community trust to emerge as the stronger $SHIRO token, provided it scales effectively.

Can @CTOShiroNeko Follow NEIRO’s Path?

@CTOShiroNeko, the “OG Shiro,” has strong potential to replicate NEIROETH’s success. Its small market cap of $2 million offers significant room for growth, making it an attractive option for early investors.

However, @CTOShiroNeko faces hurdles, including competition from the newer $SHIRO project and the need to secure wider market recognition through exchange listings and outreach.

By building on its strengths and addressing these challenges, @CTOShiroNeko has the foundation to follow NEIROETH’s path and establish itself as the definitive $SHIRO token.



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Ripple Executive Reveals Crypto Trends To Expect In 2025

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Ripple’s Managing Director for the Middle East and Africa, Reece Merrick, has outlined key areas of focus for the region, emphasizing the ongoing transformation of the financial ecosystem. Merrick highlighted several trends shaping crypto in 2025, particularly in the Middle East and North Africa (MENA).

Ripple Exec Reveals Key Crypto Trends for 2025 in Middle East and Africa

In a recent post on X, Ripple Managing Director Reece Merrick shared insights into the evolving cryptocurrency landscape. According to Merrick, the MENA region is poised for transformative changes driven by stablecoins, blockchain innovation, and regulatory advancements.

The United Arab Emirates (UAE) has emerged as a leader in cryptocurrency adoption. Merrick praised the region’s progressive regulations, which enable blockchain innovation and provide a framework for digital assets. This regulatory environment positions the UAE as a hub for global digital finance.

Merrick tweeted, 

“The UAE is setting the pace for crypto adoption with its progressive regulations, stablecoin utility, blockchain innovation & government backing, which are making the region a global hub for digital assets.

More so, most recently, the XRP company CLO outlined that in 2025, the US SEC must adopt a more nuanced approach to cryptocurrency regulation. Alderoty’s statements highlight the need for regulatory clarity, urging the SEC to avoid overreach and collaborate with Congress to establish a framework that promotes innovation.

Stablecoins Revolutionizing Cross-Border Payments

Merrick emphasized the role of stablecoins in reshaping cross-border remittances across MENA. Stablecoins are reducing costs and speeding up transactions, creating more efficient connections between the Middle East, South Asia, and Africa.

Moreover, the UAE’s regulation of stablecoins has already set a precedent for their utility as legal tender, enhancing financial inclusivity. Merrick believes this crypto trend will continue to grow in 2025, with stablecoins becoming integral to the regional financial system.

Merrick stated, 

“Dirham-backed coins & frameworks for foreign stablecoins are creating a safer, faster, & more inclusive financial system. Cross-border payments will never be the same.”

Blockchain to Transform Banking and Finance in MENA

According to Merrick, blockchain technology will be increasingly embraced by banks in the region. Countries such as the UAE, Saudi Arabia, Bahrain, Qatar, and Morocco are expected to integrate blockchain for faster payments and the tokenization of assets.

The tokenization of bonds and other financial instruments is already unlocking economic opportunities across the Gulf Cooperation Council (GCC). These innovations are driving the modernization of financial systems and enhancing resilience in the sector.

Ripple continues to focus on tokenization as a core component of its strategy. With a strong presence in the MENA region and partnerships with key banking institutions, Ripple is at the forefront of driving these crypto trends. 

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Ronny Mugendi

Ronny Mugendi is a seasoned crypto journalist with four years of professional experience, having contributed significantly to various media outlets on cryptocurrency trends and technologies. With over 4000 published articles across various media outlets, he aims to inform, educate and introduce more people to the Blockchain and DeFi world. Outside of his journalism career, Ronny enjoys the thrill of bike riding, exploring new trails and landscapes.

Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.





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Jordan Adopts Blockchain Policy To Propel Government Into The Future

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Jordan has passed a new blockchain strategy to modernize government processes, indicating the country’s desire to embrace cutting-edge technologies and increase public sector efficiency. The move is part of a larger effort to use blockchain as a tool to improve openness and accountability in government services.

Blockchain Revolution In Government

The adopted strategy seeks to include blockchain technology into many spheres, including public administration, healthcare, and financial industry. The Jordanian government wants to simplify administrative procedures and improve public service delivery by using the capacity of technology to produce safe, unchangeable records. This could lower fraud, fight corruption, and finally help to build more confidence between people and their government.

Jordan’s decision follows a global trend in which blockchain is increasingly viewed as a solution to long-standing challenges in government operations. Countries such as Estonia have already integrated blockchain into their public services, providing useful lessons for Jordan as it continues on this journey.

BTC market cap currently at $1.9 trillion. Chart: TradingView

Transparency And Security At The forefront

Jordan adopted blockchain technology most likely because of the encouragement of security and openness. Distributed and tamper-proof architectures of blockchain systems let public records be securely and readily verifiable.

This is critical to the development of a system where government interactions are transparent and the public can trust that processes are carried out equitably. Other countries in the Middle East, including the UAE and Saudi Arabia, have shown that blockchain can be the foundational driver for digital change within government.

Jordan hopes that this technology will make it the regional leader in the pursuit of modernizing the infrastructures of governments. It may encourage other countries in the region to adopt this measure in case this endeavor is successful.


Jordan's revenue from crypto transactions from 2017 to 2024. Source: Statista

A Digital Transition For The Future

This is part of Jordan’s digital transformation plan. The country will integrate blockchain into healthcare, education, and land registration to improve service delivery, reduce administrative costs, and enhance economic growth. The idea could transform public service delivery in the country.

Although the policy is a big improvement, implementation of blockchain technologies will call for legal and technological challenges. Jordan has to offer policies and infrastructure to complement the new technologies. Dealing with these difficulties calls both international organizations and blockchain experts cooperation.

Looking Into A Blockchain-Enabled Future

Jordan’s decision to embrace this blockchain regulation indicates its desire to set the standard in digital governance. As the region watches, the action may motivate other Middle Eastern countries to pursue similar measures.

If successful, Jordan might become a major player in the global blockchain environment, setting a precedent for other countries contemplating blockchain for government modernization.

Featured image from WIRED, chart from TradingView



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