Market
Lamborghini’s Fast ForWorld Debuts on L2 via LightLink
Gravitaslabs, a key player in the Web3 industry and partner of Animoca Brands, has joined forces with LightLink to bring Lamborghini’s new digital platform, Fast ForWorld, to life.
This partnership aims to redefine fan engagement and brand loyalty in the automotive sector. It leverages a gasless, Ethereum-based Layer-2 (L2) blockchain solution to foster a seamless user experience for Lamborghini enthusiasts.
Lamborghini’s Next-Level Platform Hits Web3
Gravitaslabs is popular for its work on immersive Web3 engagement solutions, bringing interactive digital platforms to major automotive, sports, and fashion brands. It will use LightLink’s L2 solution, designed for high transaction speeds and low costs, which provides a backbone for enterprise-level applications.
With this partnership, Gravitaslabs will create a unique space for Lamborghini fans to earn rewards and participate in quests. They can also interact with digital representations of Lamborghini vehicles in a gamified ecosystem.
Of note is that the partnership follows Gravitaslabs’ recent collaboration with The Motorverse in the launch of Fast ForWorld. The Motorverse is Animoca Brands’ largest motorsport Web3 community. Therefore, it signifies a milestone amidst a growing relationship between blockchain technology and the automotive sector.
“Partnering with Gravitaslabs through their work with Lamborghini’s Fast ForWorld platform opens exciting new possibilities for Web3 engagement. We’re redefining how brands like Lamborghini connect with audiences by merging our Layer 2 blockchain technology with their expertise,” LightLink CEO Roy Hui said.
Read more: 7 Best Cloud Gaming Services in 2024
As part of this collaboration, Lamborghini will introduce the Revuelto, an in-game NFT. Each Revuelto collectible will feature unique characteristics, serving as both a digital asset and a gateway to Lamborghini’s immersive ecosystem, Fast ForWorld. Users who acquire a digital Revuelto will receive a Fast ForWorld Genesis Capsule. This would unlock premium benefits such as race tickets, exclusive merchandise, and special engagement points.
Taken together, this partnership signals an industry shift towards more engaging and cost-effective blockchain solutions. Base, an L2 blockchain developed by Coinbase, will serve as the platform for minting these assets, further integrating Lamborghini’s digital assets into the broader Web3 ecosystem.
“Lamborghini and Animoca’s Web3 racing game Motorverse are tapping Coinbase’s Base blockchain to deploy interoperable Revuelto in-game assets,” an excerpt from a recent announcement read.
Base’s cost-efficiency, high security, and rapid transaction speeds make it a fitting choice for Lamborghini’s venture into the digital world. In his comments on the partnership, Motorverse General Manager Will Griffiths emphasized its potential impact on fan engagement.
“We know users are committed to this name and bringing their latest contribution into the digital landscape highlights what this space can do for both fans and brands. We expect this is the beginning of a much deeper relationship as the Motorverse evolves,” Griffith expressed.
Potential Broader Implications for Lamborghini
Meanwhile, this strategic move is not Lamborghini’s first foray into the NFT space. Two years ago, the luxury carmaker released a series of limited edition “World Tour” NFTs. This catered to the booming interest in digital assets among early Bitcoin investors. However, as the crypto market cooled, so did interest in such extravagant digital collectibles.
At the time, the shift in interest was ascribed to Bitcoin millionaires’ turning to real estate as part of a strategic approach to wealth management. For Lamborghini, therefore, these collaborations with Gravitaslabs and Animoca’s Motorverse represent an opportunity to revitalize that excitement by expanding the digital footprint of its iconic brand. The partnerships offer significant potential for increased brand loyalty and revenue streams through digital collectibles.
Nevertheless, the broader impact of luxury brands venturing into the NFT space remains to be seen. With many high-net-worth individuals shifting their focus from digital assets to more tangible investments like real estate, the long-term appeal of automotive NFTs remains uncertain.
Read more: Top 5 Web3 Use Cases: Where Web3 Is, Where It’s Going.
However, by integrating gaming and interoperability, Lamborghini’s Fast ForWorld has the potential to appeal to car enthusiasts and gamers alike, broadening its audience base beyond the initial wave of cryptocurrency aficionados.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Trump Media Files Trademark for Crypto Platform TruthFi
Trump Media & Technology Group is exploring the development of a crypto payment platform, as revealed by a recent trademark filing.
The application, submitted by Donald Trump’s social media company on Monday, outlines plans for a service named TruthFi. The proposed platform aims to offer crypto payments, financial custody, and digital asset trading.
Following the trademark announcement, Trump Media’s stock rose approximately 2%. At the time of writing, the stock was trading at $30.44, up by nearly 75% this year.
However, details about TruthFi remain scarce, including its timeline or operational specifics. This initiative suggests an effort by Trump Media to expand its business model beyond Truth Social.
The social media platform was established back in 2022, after Trump was banned from Facebook and X (formerly Twitter).
Nevertheless, launching a large-scale cryptocurrency platform could require Trump Media to acquire additional resources or partner with an established firm. This is because the firm currently has a small workforce of less than 40 employees.
“The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer: Digital wallets, Cryptocurrency payment processing services, and A digital asset trading platform,” US Trademark Attorney Josh Gerben wrote on X (formerly Twitter).
As reported by BeInCrypto earlier, Trump Media is also in discussions to purchase the b2b crypto trading platform Bakkt. Shares in Bakkt surged by nearly 140% since the news earlier this week.
Meanwhile, the President-elect’s crypto plans seem to be in full swing even before he takes office in January. He is also reportedly considering the first-ever crypto advisor role for the White House, and interviewing several potential candidates.
Earlier today, the current SEC chair Gary Gensler announced his resignation before Trump’s term begins. Gensler’s resignation boosted the crypto market, as it signals a major change in the SEC’s regulatory stance.
Notably, XRP surged 7% to its highest value in three years. Bitcoin also neared $99,000, as the overall crypto market cap reached $3.4 trillion.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Banana Gun Rises After Justin Sun’s $6.2 Million Art Purchase
Justin Sun, founder of TRON and Poloniex CEO, has purchased the viral art piece Comedian—a banana duct-taped to a wall—for $6.2 million at Sotheby’s.
Following the purchase, Sun announced on X (formerly Twitter) that he plans to eat the artwork. This has ignited a frenzy of memes, commentary, and market reactions, even causing the crypto token Banana Gun to spike in value.
Crypto Reacts: Banana Gun on the Rise
Maurizio Cattelan’s Comedian gained international fame in 2019 when it was first displayed at Art Basel Miami. Its simplicity and absurdity—a banana taped to a wall—sparked debates about the nature of art. The so-called artwork became viral when performance artist David Datuna ate it in a stunt dubbed Hungry Artist.
Sun’s pledge to eat the $6.2 million fruit has also drawn parallels, adding another layer of humor to the piece’s history. The Tron founder even said he’s willing to donate the banana to Elon Musk and send it to Mars.
Meanwhile, several users even recreated their own version of Comedian and shared it on social media. One fan followed up by taping bananas around the Massachusetts Institute of Technology (MIT) campus, encouraging others to “tape all over the world” and start a movement.
What they are campaigning for, precisely, remains to be seen.
“In the coming days, I will personally eat the banana as part of this unique artistic experience, honoring its place in both art history and popular culture. Stay tuned,” Sun said on X.
The ripple effects of Sun’s purchase eventually trickled beyond the confines of art and humor and into crypto markets. The token Banana Gun, which shares its name with the theme, surged nearly 16% following the news. Traders and enthusiasts, ever attuned to cultural moments, appear to have seized the chance to capitalize on the buzz.
Sun’s acquisition and the banana’s virality bring to mind another recent development in the art-crypto nexus. Earlier this week, Ethereum co-founder Vitalik Buterin allegedly minted 400 Patron NFTs. This development sparked hopes of a resurgence for the NFT market.
This aged well…. $BANANA is an insane project. For me, this is in the same league as $ZIG. Fundamentals are truly insane. No matter which narrative will cook next, $BANANA will profit from it,” said one trader on X.
The combination of Sun’s high-profile purchase and the market’s reaction to Banana Gun demonstrates how art, humor, and technology continue to blur boundaries. Whether Sun’s banana-eating spectacle will leave a lasting impact or peel away (pun intended) into meme history, one thing is certain—the intersection of crypto and culture remains as unexpected as ever.
Disclaimer
In adherence to the Trust Project guidelines, BeInCrypto is committed to unbiased, transparent reporting. This news article aims to provide accurate, timely information. However, readers are advised to verify facts independently and consult with a professional before making any decisions based on this content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
Market
Cardano (ADA) Price Hits 41% Weekly Growth, $1 Target in Sight
Cardano (ADA) price has surged 41.89% in the last seven days, signaling strong bullish momentum in the market. The uptrend remains strong, supported by key technical indicators like the ADX and Ichimoku Cloud, which point to sustained positive sentiment.
However, signs of consolidation and narrowing gaps in short-term indicators suggest that the rally could face challenges if buying pressure weakens.
ADA Current Uptrend Is Still Strong
Cardano DMI chart shows an ADX of 42.7, indicating a strong trend. The metric has remained above 40 since November 7. This high ADX value confirms the robustness of ADA ongoing uptrend, signaling solid momentum behind the recent price movements.
With the positive directional index (D+) at 21.3 and the negative directional index (D-) at 11, bullish pressure continues to outweigh bearish activity, further supporting the upward trajectory.
The ADX measures the strength of a trend without considering its direction. Values above 25 indicate a strong trend, while those below 20 suggest a weak or nonexistent trend. With an ADX at 42.7, ADA is clearly in a strong uptrend, showing significant market confidence.
The gap between D+ and D- reinforces the bullish dominance, suggesting that ADA price could sustain its upward movement if current conditions persist.
Cardano Ichimoku Cloud Shows An Important Signal
The Ichimoku Cloud chart for Cardano indicates a generally bullish trend, as the price remains above the cloud (Kumo). The Tenkan-sen (blue line) and Kijun-sen (red line) are relatively flat, showing signs of consolidation after ADA’s recent rally.
While the price is still trading above these lines, the narrowing gap between the price and the Tenkan-sen suggests weakening short-term momentum.
The green cloud ahead signals potential support for ADA uptrend, but the current consolidation phase highlights the need for sustained buying pressure to maintain this momentum.
If the price drops below the Kijun-sen or approaches the cloud, it could signal a possible shift toward bearish sentiment.
ADA Price Prediction: Can It Reach $1 In November?
If Cardano (ADA) maintains its strong uptrend, it could test the resistance at $0.85. Breaking this level could pave the way for further gains, with the potential to reach the $1 threshold, marking a 20% rise from current levels and the highest price for Cardano since April 2022.
However, as indicated by the Ichimoku Cloud, a potential reversal could be on the horizon. If bearish momentum takes over, ADA price could face significant downward pressure, potentially dropping to $0.51.
If this support fails, the price could decline further to $0.32, representing a steep 59% correction. This highlights the importance of the current support and resistance levels in determining ADA’s next direction.
Disclaimer
In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
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